Wrapify launches boost platform for Transit Media Providers & Operators

In OOH News By M4G Bureau - August 11, 2020

Boost brings attribution reporting, data visualization and multi-channel retargeting capabilities to transit outdoor advertising

Maha Metro to host a webinar to explore business ideas in Nagpur metro

In OOH News By M4G Bureau - August 11, 2020

In webinar, the corporation will share branding and advertising opportunities for businesses to increase awareness and enhance branding

OOH in Covid Times

In Viewpoints By M4G Bureau - August 10, 2020

Innovation and customer-centricity helped the OOH industry to come out stronger from the 2008 crisis; today, the industry is called upon to reinvent its business to overcome the unprecedented crisis caused by the Covid-19 pandemic

Anand Jewellers makes a grand presence with high magnitude campaign in Bhopal

In Campaigns By Bhawana Anand - August 07, 2020

In association with Maheshwari Advertising, the large-scale campaign has been rolled out to announce a store launch on more than 50 sites

DDB Mudra Group wins IMC mandate for MMTC-PAMP, India’s top gold refiner

In OOH News By M4G Bureau - August 07, 2020

The media planning for the brand will be managed by OMD MudraMax

Maruti Suzuki to boost 'Move Up' philosophy via OOH branding

In OOH News By M4G Bureau - August 06, 2020

The brand targets aspirational audience with a 360 degree campaign having OOH as a supportive media

‘Experiential marketing, OOH can make a powerful combination’

In Gallery By - August 06, 2020

Sophie Masson, President of San Diego-based GDX Studios, talks about the different facets of experiential marketing and what works best for advertising clients

Telefonica retains Havas Media Group as global media partner

In OOH News By M4G Bureau - August 05, 2020

Havas Media Group has been Telefónica’s global media partner since 2014 in Spain, UK, Germany and Hispam

Italy’s Media One engages Broadsign for DOOH transformation

In Digital OOH By Rajiv Raghunath - August 05, 2020

Media One is adopting Broadsign’s Ayuda platform to streamline static and digital operations, enhance sales capabilities, and power digital displays across Italy

Mondelez India unveils mystery behind #KahanGayiCadbury campaign

In Campaigns By M4G Bureau - August 05, 2020

The brand designs a 360-degree campaign to launch its newest product in the chocobakes range