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Brands ‘cautiously optimistic’ over sales prospect in coming festival months
In OOH News By Bhawana Anand - August 19, 2020
Leading brand marketers in a digital discussion organized by Madison Media has shared the positivity spread across with the beginning of festival season
No brands to dazzle Ganpati Pandals this year
In OOH News By Bhawana Anand - August 18, 2020
Considering a loss for the recent event but vendors believe that brands should save money to execute long term campaigns during upcoming festive season
Maha Metro aims to generate 60% NFR revenue of corporation from Nagpur Metro
In OOH News By Bhawana Anand - August 17, 2020
In a webinar organised by Maharashtra Metro Corporation Limited, the corporation has unveiled various branding and advertising opportunities offered by Nagpur metro
Tata Starbucks launches tactical campaign for its drive- thru outlet
In Campaigns By M4G Bureau - August 17, 2020
Along with international drive-thru outlet concept, the brand also applies west’s OOH branding concept for promotions
Arrow Digital Installs EFI Pro 16h – 1.6 meter, Mid-Level Production Printer with the power of LED & White
In OOH Solutions By M4G Bureau - August 17, 2020
It is designed with a complete package of features, to assure lowest total cost of ownership, superior image quality, and access to the widest range of Substrates/Applications
BharatPe sends out #S-afety message this Independence Day
In Campaigns By M4G Bureau - August 14, 2020
Amidst of global pandemic, the brand takes responsibility to create awareness about Staying Safe during Unlock India 3.0 drive
Clear Channel launches proprietary mobile-data platform for OOH planning
In OOH News By M4G Bureau - August 14, 2020
The new platform is for brands navigating the evolving post-Covid-19 world through providing the information needed to better understand target audiences
Havas Media Group appoints Sanchita Roy as Head of West India
In OOH News By M4G Bureau - August 13, 2020
Prior to this, Sanchita worked with Omnicom Media Group India including PHD and has also had stints with Wavemaker and Mindshare previously
Burger King turns mask into branding tool
In OOH News By M4G Bureau - August 13, 2020
The QSR brand is providing a custom-printed version of orders printed on a face mask to customers
Brands need to deliver right messages & experiences to customers to drive recovery: Kantar
In Research By M4G Bureau - August 13, 2020
Wave 7 of Kantar’s Covid19 Barometer shows that consumer demands brands to be an example and guide the change observed because of the pandemic