MSMA ties up with Fugumobile to bring in the wow factor into OOH

In OOH News By Sakshi Sanghavi - April 03, 2024

MSMA leverages Fugumobile's expertise in digital creativity and tech to conceptualise and execute captivating Out of Home campaigns

Tide says it all on the billboard with white magic

In Campaigns By Sakshi Sanghavi - April 01, 2024

Leverages the power of simple and effective messaging

‘OOH Audience metrics a must for data-driven decision-making’

In OOH News By Rajiv Raghunath - March 29, 2024

Highlights from a WOO Africa Forum panel discussion involving Gideon Adey, CEO, GurOoh, Trish Guilford, General Manager, OMC, Sanna Fourie, Specialist - Client Solutions, Ask Afrika, and Daniel Wong Chi Man, Global Service Line Lead Audience Measurement, IPSOS

Parle Agro unveils fresh twists for Smoodh and Frooti, just in time for summer

In Campaigns By Sakshi Sanghavi - March 29, 2024

Varun Dhawan and Alia Bhatt shine on Mumbai's billboards

Wakefit wakes up Bengaluru: Navigating success with hyperlocal marketing

In Campaigns By Sakshi Sanghavi - March 28, 2024

In Bengaluru's urban expanse, the Wakefit Sofa ad shines on gantries, inviting all to experience its unmatched comfort and style

Publicis India appoints Aman Mannan and Shitu Patil as Joint National Creative Directors

In OOH News By Sakshi Sanghavi - March 28, 2024

The agency reaffirms the commitment to foster innovation and delivering exceptional creative solutions across its brand portfolio

Nigeria’s OOH Academy teams up with NYSC Lagos State Chapter to introduce corps members to OOH job opportunities

In OOH News By Rajiv Raghunath - March 28, 2024

The job roles are diverse, from creative design to campaign management

Vistar Media upgrades its DSP to offer more insights & visual support to build stronger campaigns

In Digital OOH By M4G Bureau - March 28, 2024

“We’re constantly pushing our brand and technology forward,” says Michael Provenzano, CEO, Vistar

Madison Media, Wavemaker India lead OOH victories at EMVIES 2024

In OOH News By Sakshi Sanghavi - March 27, 2024

The esteemed event gathered industry leaders and creatives to celebrate advertising excellence on March 22

OOH Academy Nigeria to hold 2nd Location Intelligence Workshop in Lagos on March 28

In OOH News By Rajiv Raghunath - March 27, 2024

The workshop aims to equip sales and marketing personnel with the essential data knowledge, negotiation techniques, and selling skills necessary to thrive in challenging market conditions