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‘We connect with audiences as a thoughtful brand’
In Viewpoints By Bhawana Anand - September 28, 2020
Charu Malhotra, Vice President and Head of Marketing, Brilloca Limited, talks about the brand’s engagement with consumers in the current circumstances and how OOH advertising can be leveraged to reinforce the brand positioning
COLORS launches ‘Ab Paltega Scene, Kyunki Bigg Boss Dega 2020 Ko Jawab’ campaign
In OOH News By M4G Bureau - September 25, 2020
Branded sanitiser dispensing units will be placed in Mumbai and Delhi NCR for OOH promotions of the show
Brands require focused experiential marketing with strong proposition
In OOH News By Bhawana Anand - September 25, 2020
In order to stand out in market, automobile brands and organised retail sector are expected to start spending on experiential marketing by Diwali festival
Dabur launches campaign to relieve exam stress of JEE & NEET aspirants
In Campaigns By M4G Bureau - September 24, 2020
Rheumatil oil massage centers were set up across JEE and NEET centers in cities such as Lucknow, Allahabad, Kanpur, Varanasi, Patna and Bhopal
Road traffic is close to its peak across India: Laqshya Media Group report
In Research By M4G Bureau - September 22, 2020
The report presents detailed data on traffic travel times and people count
WOO’s #OurSecondChance hits 40,000 digital screens globally
In OOH News By Rajiv Raghunath - September 22, 2020
Media worth about US$40m used for the campaign
The Tribes Group launches ‘Mandate’, a political consulting and election communication company
In OOH News By M4G Bureau - September 22, 2020
Launched in partnership with political strategist, Dr. Mehul Choksi, the company plans in create an organised structure to develop a 360 degree networking platform for election campaigns
Dabur serves ‘Kaada’ to police personnel as immunity booster
In Campaigns By M4G Bureau - September 21, 2020
Organised for almost a month, the drive aims to improve the immunity of Corona warriors
Nielsen launches a campaign outcomes measurement tool
In OOH News By M4G Bureau - September 18, 2020
Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales RoI
McDonald’s welcomes foodies with ‘The Big Hug’
In Campaigns By Bhawana Anand - September 18, 2020
In partnership with Glo, the brand has introduced a new food item to bring back its customers