Samsung launches outdoor display solutions for easy operations’ restart

In OOH Solutions By M4G Bureau - October 05, 2020

Samsung collaborates with CISCO Webex & Logitech which offer workspace solution for retail and commercial establishments

KPMG M&E 2020 reports OOH industry’s degrowth by -10% in FY20

In Research By M4G Bureau - October 01, 2020

FY20 witnessed a decline in OOH revenues primarily due to a slowdown of the Indian economy in H2FY20 and the impact of lockdown imposed in March

Sony AATH launches extensive OOH campaign for ‘Baalveer’

In Campaigns By M4G Bureau - October 01, 2020

The campaign was conceptualised by Advertising Bureau & Consultants and executed by Jagran Engage

Madison Media wins Media AOR for RSH Global Private Limited

In OOH News By M4G Bureau - October 01, 2020

The account was won in a multi-agency pitch and will be handled by Platinum Media, a unit of Madison World, based out of Kolkata.

The Advertising Club re-elects Partho Dasgupta as President for 2020-21

In OOH News By M4G Bureau - September 30, 2020

The club has announced the managing committee at its 66th annual general meeting; Parth Sinha as Vice-President and Dr. Bhaskar Das as Secretary are appointed

OPPO host a variety of on-ground activations at Roland-Garros 2020

In Campaigns By M4G Bureau - September 30, 2020

To expand brand awareness globally, OPPO engages with younger audience throughout Europe and global tennis fans

Dentsu Aegis Network is now dentsu international

In OOH News By M4G Bureau - September 29, 2020

The business will be registered as Dentsu International Limited with UK Companies House and is expected to be in use from early October 2020.

DDB Mudra wins creative duties for Protinex

In OOH News By M4G Bureau - September 28, 2020

The agency will bring in its expertise to strengthen the brand’s communication and architecture

Coca-Cola India touches lives of 20,000 in Telangana & Andhra Pradesh

In OOH News By M4G Bureau - September 28, 2020

The beverage leader brand installs branded water purifications & dispensation with Provision of Safe Drinking Water

‘We connect with audiences as a thoughtful brand’

In Viewpoints By Bhawana Anand - September 28, 2020

Charu Malhotra, Vice President and Head of Marketing, Brilloca Limited, talks about the brand’s engagement with consumers in the current circumstances and how OOH advertising can be leveraged to reinforce the brand positioning