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4576 News Found
Telangana govt spent INR 177 crore on OOH advertising in 2014-2018
In OOH News By M4G Bureau - November 18, 2020
As per RTI reply, the government spent to publicize government developments, welfare schemes and various other flagship programs
IndiGo launches new campaign ‘The Tough Cookies’ in partnership with key brands
In OOH News By M4G Bureau - November 17, 2020
In order to extend gratitude for medical frontline workers, the airline brand will roll out on ground activations to felicitate Doctors & Nurses
Havas Group India appoints Prashant Tekwani as EVP & Business Head of Havas CX, India
In OOH News By M4G Bureau - November 17, 2020
Havas Creative globally recently launched Havas CX – a new, international network dedicated to delivering meaningful brand experiences across the entire customer journey.
'Make the most of location intelligence’
In Viewpoints By M4G Bureau - November 17, 2020
By identifying OOH impact zones and applying customised, advanced analytics, marketers are able to isolate the impact of OOH campaigns, observes Upinder Singh, Project Director, Edge1
ICICI Lombard provides cycles and helmets to Mumbai Dabbawallas as Diwali gift
In Campaigns By M4G Bureau - November 17, 2020
The effort is in sync with the brand’s aim to help different set of stakeholders restart their lives, under its #RestartRight campaign
Dabur Ratnaprash celebrates Karwa Chauth with ITBP families
In Campaigns By M4G Bureau - November 17, 2020
The campaign was conceptualised and executed by Vritti Solutions
Welspun captures festive season with two tactical campaigns
In Campaigns By M4G Bureau - November 12, 2020
Presenting bedsheets as a perfect Diwali gifting option, the brand crafted a Spaces Rangana campaign
Myanmar’s Ganad Media adopts Moving Walls’ LMX audience metrics, sales automation solutions
In Digital OOH By Rajiv Raghunath - November 12, 2020
Ganad’s offering, which extends across digital, retail, transit and traditional media assets, will now be supplemented by planning and in-campaign audience performance analytics
JCDecaux accentuates Dubai International Airport with iconic site
In Digital OOH By M4G Bureau - November 11, 2020
The new DOOH site is an opportunity for advertisers reconnect with their audiences delivering an immersive brand experience as passengers exit the airport
Amazon creates stir with OOH innovation for Mirzapur 2 launch
In Campaigns By Bhawana Anand - November 11, 2020
Ideated and executed by Active Media Innovations, the innovation was designed to bring back the flavor of the show