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4576 News Found
Posterscope publishes 2021 Predictions for OOH planning in a post-pandemic world
In Research By M4G Bureau - January 18, 2021
The predictions focus on how to navigate the OOH landscape during and post the Covid-19 pandemic, including what this means for brands and clients
NDMC takes stern action against illegal media
In OOH News By M4G Bureau - January 18, 2021
Including self signages, the posters, banners and illegal hoardings violating OAP 2017 policy are being removed by the civic body
Dentsu forms future-focused iProspect brand globally
In OOH News By M4G Bureau - January 15, 2021
Dentsu confirmed its intent to integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner
Castrol India appoints Jaya Jamrani as VP - Marketing
In OOH News By M4G Bureau - January 13, 2021
In her new role, Jaya will lead the marketing strategy for different business segments and strategise the forging of partnerships for growth
DDB Mudra Group’s new e-book reveals shifts in consumer trends
In OOH News By M4G Bureau - January 12, 2021
The e-book called ‘Point Of New’ showcases the impact of new rituals in a post-Covid world on people, businesses and society at large
Digital Signage market to grow by $7 Billion by 2024
In Research By M4G Bureau - January 11, 2021
The report by SpendEdge predicts Samsung Electronics, LG Electronics, Sharp Corporation and Panasonic Corporation to be top leading suppliers
‘OOH is appropriate for tactical campaigns’: Dhimant Bakshi, Joint CEO, Imagicaaworld Entertainment ltd
In OOH News By Bhawana Anand - January 11, 2021
The leading brand marketers speaks about the significance of the OOH medium
Sony unveils two new Crystal LED screens
In OOH Solutions By M4G Bureau - January 08, 2021
The hardware giant offers easy installation, accessibility, flexibility and a lower total cost of ownership along with high quality picture
Havas Group India announces Senior Management elevations
In OOH News By M4G Bureau - January 08, 2021
The elevations come as part of the group's overall growth strategy of identifying and acknowledging talent
IDFC Mutual Funds #PaisonKoRokoMat campaign to amplify on OOH medium
In OOH News By M4G Bureau - January 07, 2021
The campaign contains a subtle yet strong message of looking beyond the traditional ways of growing your money and using your goals to allocate your money across asset classes and investment solutions