Tata Pravesh’s gigantic 3D installations strengthen brand positioning

In Campaigns By Bhawana Anand - February 03, 2021

The brand’s innovative 3D door installations are deployed at key visibility points in Kolkata, Delhi and Mumbai to position its new steel doors range

Wavemaker India bags media mandate for PagarBook

In OOH News By M4G Bureau - February 02, 2021

The agency is mandated with the responsibility of scaling up the brand via mass outreach programs cutting across all relevant touch points including OOH

Narayana Health goes for cab branding across cities

In Campaigns By M4G Bureau - February 01, 2021

The health-care brand has tied up with MyHoardings for the transit media promo in multiple cities

Coral Media launches new integrated agency Coral Infinite

In OOH News By M4G Bureau - February 01, 2021

Offering 360-degree media led solutions across OOH, retail, events, BTL and the digital space, the agency will be led by Nitin Rastogi as CEO

GHMC announces service centric OOH ad plans

In OOH News By M4G Bureau - February 01, 2021

As per the new announcement by The Greater Hyderabad Municipal Corporation (GHMC), ads will be permitted on public utilities and advertisers will have to allot 10% of the overall space for promotions and public service announcements for 10% of the time in a year.

MediBuddy appoints Manoj Balaji as Senior Vice President & Business Head of the Corporate Business Unit

In OOH News By M4G Bureau - January 29, 2021

Manoj is a senior business leader with over 14 years+ experience across healthcare, health insurance, consumer internet, IT/ITES sectors in both B2B and B2C realms

Soch Apparels appoints Salloni Arora as VP - Marketing

In OOH News By M4G Bureau - January 29, 2021

Salloni will be working closely with Vinay Chatlani, M.D and CEO of the company, to steer the brand’s marketing effort towards the next phase of growth

‘Budget must boost consumer sentiment, spends’

In OOH News By Bhawana Anand - January 29, 2021

Ashish Bhasin, CEO-APAC and Chairman-India, Dentsu, and Anand Bhadkamkar, CEO-India, Dentsu, spell out their wish list for the advertising industry from Union Budget 2021

‘Combine OOH, mobile to drive engagement, relevancy, reach’

In Digital OOH By M4G Bureau - January 28, 2021

Moving Walls cites how the synergy has worked well for different brand campaigns

Vistar Media partners with Arrivalist’s measurement capabilities for travel sector

In OOH News By M4G Bureau - January 27, 2021

Travel marketers can use Vistar’s programmatic technology to engage and stay connected with potential visitors across transit touchpoints