Kerala High Court issues strict orders to remove unauthorized OOH media

In OOH News By Bhawana Anand - February 09, 2021

The apex body has issued notice to all the relevant official bodies in the state to follow directions and remove illegal media

Manyavar signs pan India cinema branding deal with INOX

In Campaigns By Bhawana Anand - February 08, 2021

The ethnic wear brand becomes the first national one to advertise with INOX on a pan-India basis post lockdown

HP announces new Latex printer portfolio

In OOH Solutions By M4G Bureau - February 08, 2021

Equips PSPs to meet changing market demands with new HP Latex 700 and 800 Printer series

The Primers: Headlining UK’s large format DOOH scale, impact

In Digital OOH By Rajiv Raghunath - February 06, 2021

Using a defined set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the best in the country for scale, impact, audience delivery and the wow factor

UK more receptive to OOH during lockdown

In Digital OOH By M4G Bureau - February 05, 2021

Vanessa Eagle, Agency Strategy Partner, Posterscope, highlights the connection built between the audience and OOH medium in UK

Lucknow Nagar Nigam reimposes Advertisement Tax

In OOH News By Bhawana Anand - February 05, 2021

In 2017, the Corporation body had ordered the removal of outdoor sites in the perceived absence of Advertisement Tax and the consequent loss of revenues

Piccadilly Lights pays tribute to Captain Sir Tom Moore

In Digital OOH By M4G Bureau - February 04, 2021

The curved screen of 784 sqm 4K video display solution is operated by Ocean Outdoor

Xaxis launches AI-driven creative solutions to boost digital ads’ impact in India

In Digital OOH By M4G Bureau - February 04, 2021

Xaxis Creative Studios gives brands access to data-driven digital design capabilities and real-time campaign insights for better media outcomes.

Mega LED screen promises infinite opportunities to brands

In Digital OOH By M4G Bureau - February 04, 2021

The 39.4ft (w) X 16.4 ft (h) LED wall at Infiniti Mall in Mumbai has drawn brands like Bank of Baroda, ITC, Samsung, Netflix and Cadbury, among others, for their latest campaigns

Budget 2021-22 likely to boost rural economy

In OOH News By Bhawana Anand - February 03, 2021

The strong thrust on highway, railways and airport development can accelerate the opening of rural economy