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4576 News Found
Use of biometric data, personalisation, among key expected trends
In Research By M4G Bureau - February 19, 2021
A report by Essence, part of GroupM, studies the impact of 2020 on the future of advertising and analyses the likelihood of 15 different scenarios occurring in the next decade
OOH reverts to 2007 figures due to pandemic: PMAR 2021 report
In Research By Bhawana Anand - February 18, 2021
The report however adds that Q4 in 2020 has registered a 61% increase over Q3 in 2020 and a 16% increase over Q4 in 2019, which indicates a sharp revival in 2021 for the market and ADEX
Tourism industry back to wooing travelers with airport advertising
In Campaigns By M4G Bureau - February 18, 2021
State tourism brands are leveraging JCDecaux properties at the Bangalore International Airport to highlight their respective tourism landmarks and attract travelers.
TOMI wins gold in ‘Interactive Urban Solution of the Year’ category
In OOH News By M4G Bureau - February 18, 2021
The award distinguishes the continued innovation of TOMI in providing information to all citizens and tourists about a city and helping them explore it in a simple, intuitive, and quick way, with all the essential content they need
Indian ad spends to grow by 23.2% in 2021: GroupM’s TYNY report
In Research By M4G Bureau - February 17, 2021
India is expected to regain its 9th ranking on global ad spends in 2021 and the OOH medium will touch INR 1,570 crore in 2021 with a CAGR of 69%, says the report.
Sony expands Bravia 4K HDR professional display line-up
In OOH Solutions By M4G Bureau - February 17, 2021
The new models are designed for use in business applications and combine immersive picture quality and display features with cognitive intelligence capability to cross-analyze elements in the picture at once
‘OOH provides stronger ROI virtually’
In Viewpoints By Bhawana Anand - February 16, 2021
Amit Dhanuka, Executive Vice President - Lionsgate shares his take on the OOH medium and what it means to the brand.
Ahmedabad unit of Western Rlys launches ad tenders in bulk
In OOH News By M4G Bureau - February 16, 2021
All tenders are designed under the single packet system with different advertised amount and earnest money. The closing date for all tenders is February 26, 2021.
Bisleri partners with Alakh Advertising for a fizzy campaign
In Campaigns By Bhawana Anand - February 15, 2021
With multiple display formats strategically placed across cities, the campaign aims at fresh brand positioning and greater visibility among TG
Skylight in alliance with Assam Govt Mktng Corp for DTC AC bus media
In OOH News By M4G Bureau - February 15, 2021
Skylight to manage, market and sell DTC buses wraps for Assam Government Marketing Corporation, which has bagged the branding and advertising rights for 5 years