HDFC Life greets air travelers with real time campaign

In Digital OOH By M4G Bureau - February 24, 2021

The digital OOH campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with flight schedules

Home is the hero in IKEA’s new campaign

In OOH News By M4G Bureau - February 24, 2021

The new campaign, second in a series launched across TVC, OOH and digital, drives home the values of shared responsibilities in a home and the importance of a family growing together

Bumble opts localised OOH approach to share dating tips & tricks

In OOH News By M4G Bureau - February 23, 2021

Launched in Hyderabad, the campaign is to be seen at in restaurants and pubs

Tanishq sets a positive ‘Shagun’ with new campaign

In Campaigns By M4G Bureau - February 23, 2021

The brand kicked off the new campaign in partnership with Laqshya Media Group across top ten cities.

COP26: Ocean Outdoor opens sealed bid auction for advertisers in Glasgow on the frontline of climate change

In Digital OOH By Rajiv Raghunath - February 22, 2021

Ocean has created three networked opportunities in Scotland, providing cover across Ocean’s premium assets in Glasgow and Edinburgh via 45 screens located on the key arterials and in city centre locations where COP26 will unfold

HDFC Life all set to ‘Bounce Back’ on OOH

In OOH News By M4G Bureau - February 22, 2021

A multimedia campaign launched in partnership with Leo Burnett celebrates the indomitable human spirit and how financial resilience helps one to overcome challenges

Experiential marketing agency 3CS establishes home base in San Diego

In OOH News By Rajiv Raghunath - February 19, 2021

3CS has an impressive client roster including Netflix, Lincoln and Google

NASA Perseverance landing on Mars live-streamed on Piccadilly Lights

In Digital OOH By Rajiv Raghunath - February 19, 2021

The broadcast was a collaboration between NASA, Landsec and Ocean Outdoor

VIVO India back as Title Sponsor for IPL 2021

In OOH News By M4G Bureau - February 19, 2021

The brand had signed a deal worth INR 440 crore per edition with IPL for the period 2018-2022.

UK OOH revenues for Q4, 2020 down -46%, says Outsmart report

In Research By M4G Bureau - February 19, 2021

The figures show improvement over Q3 figures and the research, conducted in partnership with PWC, also indicates more improvement, with restrictions lifting and the roll-out of the vaccine program