Global consumer spending on media content & tech surges 6.1% in 2020: PQ Media

In Research By M4G Bureau - March 02, 2021

Overall digital media content devices was the largest of the nine major digital and traditional media platform categories in 2020, generating $440.5 billion

ITC tempts Delhi foodies on OOH

In Campaigns By M4G Bureau - March 01, 2021

The brand has taken 150 bus-shelters of JCDecaux in major residential clusters of the city to connect strategically with its target groups

Prem Shankar Jha resumes role as Dy Commissioner of SDMC

In OOH News By Bhawana Anand - March 01, 2021

His aim is to revive outdoor advertising revenues for the South Delhi corporation and streamline OOH formats in the city

Southern Railway announces new tenders for exclusive advertising rights

In OOH News By M4G Bureau - February 26, 2021

The tenders are for conventional OOH formats and display publicity on BMI kiosks

Aster Labs creates cluster branding at BMTC DOOH media

In Campaigns By M4G Bureau - February 26, 2021

The strategic DOOH campaign targets travellers commuting from other states and requiring COVID-19 test to be done

OOH to take longer turnaround time, says CRISIL report

In Research By M4G Bureau - February 26, 2021

According to the report, the media and entertainment revenue will rebound 27% next fiscal with strong balance sheets and liquidity expected to help credit profiles of larger players

Cab advertising back on growth gear

In OOH News By Bhawana Anand - February 25, 2021

Having emerged as a versatile platform for branding and brand engagement activities, and offering enough scope for innovations, cab advertising has become a sought after OOH format, with brands becoming more experimental with it, even using it for trial advertising

Cinepolis & Himalaya Drug Company join hands for safety standards

In OOH News By M4G Bureau - February 25, 2021

Himalaya will be equipping Cinépolis properties across India with its sanitization products - Himalaya Pure Hands Sanitizer and Hand Wash - as a part of the partnership

Zeno Health awards creative mandate to Dentsu Impact

In OOH News By M4G Bureau - February 25, 2021

The agency will kickstart the association for mainline and digital creative duties with the launch of a massive campaign for Zeno Health in Mumbai

Hindware rides high on thoughtful OOH campaign

In Campaigns By Bhawana Anand - February 24, 2021

The bathware brand leverages the OOH medium to drive home its stand on environmental responsibility, while building brand buzz and engagement