EyeTalk Media Ventures, Infinity OOH expand DOOH reach with Nehru Place site

In Digital OOH By M4G Bureau - March 09, 2021

The site display brightness changes through different times of the day

Facebook celebrates ‘More Together’ on OOH

In OOH News By M4G Bureau - March 08, 2021

The social media brand’s campaign ‘More Together’ which captures individual stories and traces the trajectories of people who gained much from sharing something with the world, will go live on OOH.

Hyderabad airport recovers 66% of domestic traffic in January 2021

In OOH News By Bhawana Anand - March 08, 2021

With this tally, the Rajiv Gandhi International Airport in Hyderabad becomes the world's 3rd fastest-growing airport and the highest among the ‘Big 4’ post pandemic.

BMW 3 Gran Limousine makes a grand splash on OOH

In Campaigns By Bhawana Anand - March 05, 2021

Launched with an exciting teaser & reveal campaign, the luxury automobile brand makes a successful launch of its much-awaited vehicle

Ludhiana’s new DOOH landmark

In Digital OOH By Bhawana Anand - March 04, 2021

Leafberry’s unmissable 2,000 sq.ft LED media in Ludhiana demonstrates the changing face of DOOH in India and is already catching the attention of brands looking for high visibility and deeper connect with their audience

JCDecaux launches tool to study impact of OOH creatives

In OOH News By M4G Bureau - March 03, 2021

The tool called OPTIX uses machine learning to review the visual effectiveness of a creative and predict its performance for brands

McDonald’s reinforces brand presence on OOH

In Campaigns By M4G Bureau - March 03, 2021

The brand goes strong on market presence and category share with timely campaigning on outdoors

Paras Dairy hops on to in-cab product sampling activity

In OOH News By M4G Bureau - March 02, 2021

The brand partnered with CashUrDrive for in-cab sampling of Paras Milkshakes across India

MediBuddy unveils new brand tagline & logo

In OOH News By M4G Bureau - March 02, 2021

The new branding, focused on a gender neutral approach to health awareness, will be positioned through multimedia platforms

I&B Ministry releases new guidelines for Outdoor Publicity

In OOH News By Bhawana Anand - March 02, 2021

The new policy has been designed to cater to the evolving nature of the OOH medium and to government organizations’ communications needs through proper guidelines regarding media planning, monitoring, rates list, etc.