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4575 News Found
Talon strengthens International Programmatic OOH capabilities with Hivestack
In Digital OOH By Rajiv Raghunath - March 31, 2021
New partnership expands automated and data-driven OOH access to advertisers.
dentsu X India wins media duties for Roca, Parryware
In OOH News By M4G Bureau - March 31, 2021
As per the mandate, dentsu X will oversee media strategy, planning, and buying for the entire portfolio of both brands, Roca and Parryware.
Havas Media wins integrated mandate of Micromax
In OOH News By M4G Bureau - March 31, 2021
The mandate includes traditional and digital media, as well as creative brand strategy.
Pepsico India launches integrated campaign for Mountain Dew Ice
In OOH News By M4G Bureau - March 30, 2021
The TVC for Mountain Dew Ice will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.
OOH to grow bigger in tier II-III, says FICCI- EY report
In Research By M4G Bureau - March 30, 2021
The FICCI-EY report on Indian Media and Entertainment also says that DOOH will become more dominant in 2021.
Nestle UK&I to use 100% recycled paper for OOH branding
In Campaigns By M4G Bureau - March 25, 2021
The FMCG major is the first in UK to use 100% recycled paper for its outdoor campaigns and will use the new format to promote its brands Polo, KitKat, Quality Street, and Nescafé.
Dentsu wins William Grant & Son’s APAC business
In OOH News By M4G Bureau - March 25, 2021
As William Grant & Son’s agency partner, dentsu will drive omnichannel marketing for the company, focusing on strategic pillars of connections planning, digital acceleration and driving media effectiveness and efficiency across the APAC region.
WOO expands global footprint with 8 new members since the start of 2021
In OOH News By Rajiv Raghunath - March 25, 2021
The new members are OOH media owners Red Tape Media (Pakistan), Impres (Bulgaria), BLIMP, XuniPlay and Pladway (all Italy), TDT (Uruguay), Absen (China), PCDS (UK).
Does size really matter in OOH?
In OOH News By - March 25, 2021
Sumit Goswami, Business Director, Brandscope India explains that a permutation of site dimension, line of sight and time taken to cross the site (during peak or non-peak hour) determines the choice of a site for advertising.
RB becomes Reckitt in onward journey of transformation
In OOH News By M4G Bureau - March 24, 2021
The new brand is designed to tell the story of the organisation’s purpose and its transformation, drawing on its rich 200-year heritage.