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‘The demand for transparency has gone up in these Covid times’
Laetitia Lim, CEO of Quividi, one of world’s leading audience and campaign intelligence platform for DOOH and digital signage, talks about the changing contours of DOOH landscape in conversation with Rajiv Raghunath. Laetitia, who is also the Co-President of La French Tech Taiwan that promotes collaboration opportunities between France and Taiwan innovative ecosystems, sees huge scope for the convergence of DOOH and digital media.
Sleepwell rises to Covid challenge, donates 500 bedding units
In OOH News By M4G Bureau - May 03, 2021
The leading mattress brand from Sheela Foam Ltd., has donated 500 bedding units to Sardar Patel COVID Care Centre, India’s largest Covid-19 facility,located in Delhi NCR.
MediaCom strengthens core leadership team
In OOH News By M4G Bureau - May 03, 2021
The GroupM media agency has announced the appointment of Shekhar Sharma as Managing Partner and Averill Sequeira as Chief Product Officer.
Times OOH powers Amstrad-branded live weather updates on Mumbai airport DOOH screens
In Campaigns By M4G Bureau - May 03, 2021
The updates run on 52 screens, targeted at both inbound and outbound passengers
Twenty water vans run by Apollo Pipes at Kumbh Mela
In Campaigns By M4G Bureau - April 28, 2021
This CSR activity for Apollo Pipes was conceptualised and executed by Vritti Foundation, the CSR wing of leading media and marketing services firm Vritti Solutions.
Moving Walls’ LMX partners Australian online ad platform CAASie
In Digital OOH By Rajiv Raghunath - April 28, 2021
LMX SSP ‘LMX Connect’ will be integrated with CAASie.co’s DSP to enable flexible budgets and durations to SMEs and agencies buying OOH advertising.
If it’s about OTS, let’s go for it
In Viewpoints By M4G Bureau - April 26, 2021
Business leader & strategist Rachana Lokhande presents a threadbare analysis of the current audience data application in OOH advertising, and the bankable options for building a common currency for Indian OOH
TV9 Bangla goes big on OOH to promote election show
In Campaigns By M4G Bureau - April 23, 2021
The quarter - 2 month long campaign uses a mix of media assets including hoardings, airport static & digital screens, and LED screens to promote TV9 Bangla’s election based programme ‘Bongo Juddho’.
‘The most secret job in the world’ intrigues UK audiences
In Digital OOH By Rajiv Raghunath - April 22, 2021
Created by Engine and following on from the success of their recent TV spots, The Royal Navy interactive outdoor campaign, planned by Ocean Outdoor, both hides and reveals its message in ‘QR code pixelation’.
‘OOH is where we can exercise most creativity’
In OOH News By - April 21, 2021
Filipino artist Lloyd Tronco, who had recently a created a massive abstract artwork on a billboard – 62 feet high and 40 feet wide – in Manila, shares his perspectives on enhancing the creativity quotient in OOH advertising. Lloyd’s Bacolod City-based family-owned Tronco Advertising Co., Inc. has been handling billboard advertising in the Philippines for the past 45 years.
