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4567 News Found
‘It’s business as usual in Delhi OOH market’
In Viewpoints By M4G Bureau - April 16, 2024
Pawan Bansal, COO, Jagran Engage says that healthy participation of regional and local brands might have given the impression that share of national brand advertising in this market has come down
Raeem International acquires Core Media Pakistan
In OOH News By Rajiv Raghunath - April 15, 2024
“This strategic move aligns with our vision of expanding our capabilities, enhancing our service, and ultimately delivering greater value to our business partners,” says Salman Amjad, CEO, Raeem International.
Renowned Brand & Marketing Strategist Ajay Kakar to deliver the Keynote at Gujarat Talks OOH on Apr 23
In OOH News By M4G Bureau - April 15, 2024
The conference will be conducted in Ahmedabad at Courtyard by Marriott
‘Gujarat is a very important market’
In Viewpoints By M4G Bureau - April 15, 2024
“The rich heritage, cultural vibrancy, and high affluence amongst the consumers make the state very attractive for OOH advertising," remarks Vinkoo Chakraborty, President of Rapport Chrome as she offers her insights on the Gujarat OOH market.
Havells India Sr. GM – Marcom Siddharth Anand Jha joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - April 15, 2024
“OAA has provided credit to the Out-of-Home domain and helped it get its due as an organised industry,” says Siddharth Anand Jha, Senior General Manager – Marcom, Havells India
Nashik OOH industry body sets exemplary standard for self-regulation
In OOH News By Sakshi Sanghavi - April 12, 2024
The Nashik Outdoor Advertising Welfare Association fought as one to coerce the city’s municipal body to end serious deviations in the outdoor advertising contract awarded to a single operator, and is now on the war-path to ensure the parties responsible for the malpractices are brought to book
Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market
In OOH Solutions By Rajiv Raghunath - April 12, 2024
The Central Force data allows Plan B OOH to precisely state weekly or even daily impressions plus impressions per spot played, to support programmatic Digital OOH buying on a CPM basis.
‘There's a plethora of data available today, the challenge is how to use & structure it’
In Viewpoints By M4G Bureau - April 12, 2024
In an insightful conversation with Media4Growth, Praphul Misra, Founder and Managing Director of Oi Media, reflects on the transformative role played by data in the realm of Out-of-Home (OOH) Media and all that the company does in helping brands benefit from this data.
Sujai Karampuri appointed as chairman of Indian division of SHARP
In OOH News By Sakshi Sanghavi - April 11, 2024
Sujai Karampuri comes with over two decades of experience in designing and developing sophisticated and high technology software-integrated-with-hardware products
Next Stop: Innovation! Elevating bus shelters with LED display technology
In OOH Solutions By Sakshi Sanghavi - April 11, 2024
Xtreme Media revolutionises urban transit in Guwahati with smart LED displays at bus depots, in association with Prodigy Communications and Marketing Pvt Ltd