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Fairprice Group’s Kopitiam deploys Moving Walls audience metrics for food court advertising in Singapore
In Digital OOH By Rajiv Raghunath - July 29, 2021
This initiative is part of the Association of Advertising and Marketing Singapore (AAMS) move to champion industry-wide regional Outernet media measurement using Moving Walls' technology.
ColorJet Group appoints Umang Singhal as VP, India Signage Business
In OOH News By M4G Bureau - July 28, 2021
Umang comes with over 22 years behind him in sales & marketing, product management, production printing, office automation, and ITeS industry segments.
Ad-tech major Hivestack in strategic partnership with The Trade Desk for pDOOH campaign rollouts
In Digital OOH By M4G Bureau - July 27, 2021
The partnership is set to launch in key global markets that are well-connected with strong digital supply inventory and have active demand clients.
Right medium for right message: Is OOH evolving towards social connect?
In OOH News By N Jayalakshmi - July 27, 2021
At a time when brands are going all out to win back consumer trust and reinstate their standing in a more socially responsible context, OOH could well be the most appropriate medium to spread a community inclusive brand narrative. This also means redefining the medium in terms of its creativity and scope for engagement.
Traffic is back in cities, says Laqshya Media study on travel time
In OOH News By M4G Bureau - July 23, 2021
The study conducted by Laqshya Media on travel time across 9 Indian cities over 60 days shows traffic volumes growing again in most cities, indicating greater opportunities for brand presence in the OOH Media.
‘This is no time to sit back, but walk that extra mile’
In OOH News By M4G Bureau - July 23, 2021
The Brand Sigma (TBS) is a full service OOH communication specialist agency that offers full range of services, from planning to execution backed by strong research, data and innovation. It is currently one of the fast-growing OOH advertising firms and one of the largest buyers of outdoor advertising space in India. Madan Seeni, CEO, The Brand Sigma shares with Media4Growth, the company’s approach to meeting client needs and how to stay relevant, agile and ahead of the curve.
DOOHing it for D’better
In Viewpoints By - July 22, 2021
The McDonalds’s - Burger King moment for DOOH is waiting to happen where forward-looking media owners join platforms that are being created to expand the ecosystem, writes Fabian Cowan, India Head, Posterscope
In top gear with OOH as a tactical weapon
In Viewpoints By Pray Jani - July 21, 2021
OOH offers marketers a tactical weapon – the weapon of being hyperlocal, says Gajendra Jangid, Co-Founder and CMO, CARS24
Bright Outdoor, Kris Media Works join hands to launch media agency Brillante Mediaworks
In Digital OOH By M4G Bureau - July 20, 2021
Brillante Mediaworks will be handling the media business of Bright Outdoor’s clients as well as seek new clients for all mediums including TV, Print, Cinema, Radio and Digital.
WOO onboards 6 new members, expands global reach further
In OOH News By Rajiv Raghunath - July 19, 2021
New members are Emerge Advertising in south Wales, ehf in Iceland, Moving Ads in Malta, Shanghai airport’s JCD Momentum and AMG, PT Alternative Media in Indonesia