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4575 News Found
Singapore’s Stellar Ace moves into HDB heartlands
In OOH News By Rajiv Raghunath - August 11, 2021
Our momentum in media asset acquisition and innovative engagements with digital capabilities reaffirms us as the largest OOH omnichannel media company in Singapore: Jeslyn Tan, Managing Director of Stellar Ace.
Dubai’s RTA grants Sobha Realty naming rights of Dubai Marina Metro Station
In OOH News By Rajiv Raghunath - August 10, 2021
Sobha Realty Metro Station is a bustling hub on the seamless multi-rail transit network that has for over a decade served countless commuters, says PNC Menon, Chairman of Sobha Realty.
Ocean Outdoor unveiling DeepScreen 3D DOOH templates
In Digital OOH By Rajiv Raghunath - August 09, 2021
Ocean’s proprietary DeepScreen™ 3D templates can be used to create breath-taking windows into other worlds, extend existing architecture, or make impossible objects appear to float in the air, coming out of the screen and towards the viewer.
IAB Australia releases DOOH buyer’s guide
In Digital OOH By M4G Bureau - August 09, 2021
This guide has been designed to help provide media buyers with a thorough overview of DOOH opportunities, formats, buying methods, measurement, verification and upcoming developments: Gai Le Roy, CEO of IAB Australia.
‘We’ve to give clients what they want’
In Viewpoints By - August 09, 2021
Highlighting the imperatives for Indian OOH in a changing business environment, Noomi Mehta, Chairman, Indian Outdoor Advertising Association (IOAA) shares his perspectives on how OOH needs to align with the new realities and the steps being taken by the apex OOH body to bring the industry up to speed.
Ichiro Jinnai joins Hivestack as President, Japan
In OOH News By Rajiv Raghunath - August 04, 2021
Ichiro Jinnai was earlier CEO of LIVE BOARD, a joint venture between NTT DOCOMO and Dentsu that has programmatically-enabled DOOH screens in Japan.
Going for GOohLD!
In Viewpoints By - August 04, 2021
If ‘Going for Gold’ is idiomatic of pursuing or attempting to achieve the very best possible outcome or reward from some activity, task, or endeavour, then every brand advertising campaign is in a way an attempt to go for the gold, writes Fabian Cowan, India Head, Posterscope.
Kumar Gaurav joins IndusInd Bank subsidiary BFIL as SVP & Head Marketing Communications
In OOH News By M4G Bureau - August 04, 2021
Kumar Gaurav has 18 years of work experience in strategic brand management, market research, advertising & integrated marketing communications.
‘The New Normal enhances OOH relevancy’
In Viewpoints By Rajiv Raghunath - August 03, 2021
Haresh Nayak, Group MD, Posterscope South Asia & President, Posterscope APAC shares his perspectives on the New Normal that is influencing OOH business, increasing role of technology, and prospects for programmatic OOH/DOOH, in an interview with Rajiv Raghunath
Brainchild Communications Pakistan in partnership with AI-enabled consumer intelligence martech Walee Technologies
In OOH News By M4G Bureau - July 30, 2021
Walee Enterprise enables companies to boost their social and digital media performance and better position themselves in Pakistan’s $625 million eCommerce market.