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4575 News Found
How location-based targeting drove sales for Mars’ Orbit chewing gum
In Digital OOH By M4G Bureau - September 24, 2021
Together with its agency partner Mediacom and GroupM’s Outcome Media Company Xaxis, Mars used a location-based solution which generated 30K visitors in physical store visits and 4 times spike in Orbit website visits.
Carat India wins media mandate for SUGAR Cosmetics
In OOH News By M4G Bureau - September 24, 2021
As per the mandate, the agency will oversee media strategy, planning and buying for the total portfolio of SUGAR Cosmetics.
Swiftmile selects Quividi's AMP Outdoor to provide DOOH impressions, audience intelligence in Miami
In OOH News By Rajiv Raghunath - September 24, 2021
Swifmile deploys light electric vehicle charging platforms for scooters, e-bikes, and e-mopeds coupled with outdoor digital displays
Rambandhu Pickle goes ‘Dhak Dhak’ on OOH
In Campaigns By N Jayalakshmi - September 23, 2021
The multi-city OOH campaign has been rolled out on 250+ hoardings & unipoles, 150+ bus shelter media in major cities, along with city bus and local train branding, besides LED walls.
dentsuMB wins mainline advertising mandate for TVS Raider in India
In OOH News By M4G Bureau - September 23, 2021
As per the mandate, the agency will handle the strategic planning and creative duties for TVS Raider in India.
DPAA in-person Video Everywhere Summit on Oct 12; global broadcast of the event on Oct 14-15
In OOH News By Rajiv Raghunath - September 23, 2021
Marketing and advertising leaders to talk Resilience, Reinvention, and Revitalisation at industry’s premier omnichannel event.
Havas Creative Group India appoints Amish Sabharwal as senior ECD & Creative Head of Digital Experience
In OOH News By M4G Bureau - September 22, 2021
Amish will be based in Gurgaon and will report to Ravinder Siwach, National Creative Director, Havas Creative Group India.
Broadsign teams up with Gable, SageNet, Seneca to deliver in-store marketing platform for multi-brand retailers
In OOH News By Rajiv Raghunath - September 22, 2021
Custom solution enables retailers to deploy, manage, and monetize in-store digital marketing networks to enhance the shopper experience and attract omnichannel ad spend
dentsu India promotes Rahul Vengalil to Managing Partner, Isobar
In OOH News By M4G Bureau - September 21, 2021
Rahul will report into Heeru Dingra, CEO, Isobar India group and will be responsible for building the business with creative & experience as the key focus for future growth.
‘Punjab market offers opportunities for sustained brand presence’
In OOH News By N Jayalakshmi - September 20, 2021
Kamal Mittal, MD, Creative Designers Outdoor Publicity Solutions, a media owning company with about 350 properties across Punjab, shares his observations on why Punjab is a promising market for brands, why DOOH is yet to take off in any meaningful way in the state, and more…