‘DOOH is the new conversation starter for OOH’

In Viewpoints By N Jayalakshmi - October 01, 2021

The selling pitch for DOOH is very different from that of a traditional OOH medium and a close understanding of the differences along with their alignment is crucial for pDOOH to really take off in any meaningful way, says Gautam Bhirani, MD of Eyetalk Media Ventures.

Bayer names WPP’s MediaCom as Global Media Agency

In OOH News By M4G Bureau - October 01, 2021

MediaCom will fully leverage WPP’s Choreograph to deliver the expertise and insight required for Bayer to lead the industry in the critical area of data-driven marketing.

L’Oreal Paris wows Dubai expo visitors with women’s empowerment activation

In Campaigns By M4G Bureau - October 01, 2021

As part of its CSR led activation programmes at Expo 2020 Dubai, L’Oréal Paris dazzled the spectators of Burj Khalifa, the tallest building in the world, with a showstopping projection to invite media and influencers to the ‘Stand Up Against Street Harassment’.

Havas Creative Group India appoints Debopriyo Bhattacherjee as EVP & Planning Head – North

In OOH News By M4G Bureau - September 29, 2021

In his new role, Debo will be responsible for providing strategic guidance to Havas Creative with a special focus on all brands of Reckitt and a portfolio of brands from the Dabur stable.

Art for tea’s sake and tea for Tamilians…

In Campaigns By N Jayalakshmi - September 29, 2021

Brand TATA Tea Chakra Gold’s refresh campaign highlights its ‘Tea for Tamilians’ proposition with a sand installation, designed by renowned Indian Sand Artist Padma Shri Sudarsan Pattnaik and featuring the state’s famous motifs.

OAAA releases guide for maximizing impact of brand messages

In OOH News By M4G Bureau - September 29, 2021

The Creative Best Practices Guide offers a checklist of each creative element to consider while developing a campaign

‘pDOOH opens up a world of contextual, data-driven advertising’

In Viewpoints By Rajiv Raghunath - September 28, 2021

Aman Nanda, Chief Strategy Officer, Times Innovative Media states that combining offline data obtained through third party research companies and real-time data using Google Analytics, mobile data, AI and even video camera analytics will yield great value to media planners

‘There has to be an industry acceptable syndicated measurement system’

In Viewpoints By - September 27, 2021

Jaikishin Chhaproo, Head – Media & PR, ITC Limited (PCPBD), shares with Media4Growth the brand’s approach to OOH medium, what it would take to increase spends on this medium, and more…

Spanish luxury fashion house Balenciaga blurs real with Unreal in cross-platform game ‘Fortnite’

In OOH News By M4G Bureau - September 27, 2021

The Fortnite characters and Outfits are used to create spectacular real-world immersive 3D billboard experiences.

NYC Mayor Bill de Blasio joins with DPAA in celebrating 10th Annual NY Digital Signage Week & DPAA Video Everywhere Summit

In OOH News By M4G Bureau - September 27, 2021

Official welcome to resilient OOH industry signifies resiliency of NY and progress to safety.