Zest Outdoor takes up Associate Sponsorship of in-person India Talks OOH Conference

In OOH News By M4G Bureau - February 25, 2022

India Talks OOH conference will have focused discussions and presentations on subjects that are integral to Indian OOH, such as, ‘How marketing can make the difference for media owning business’, ‘Reimagining the specialist role in a fast changing OOH/DOOH industry’, etc.

Clear Channel Europe and Broadsign scale partnership in the UK to bolster Clear Channel LaunchPAD programmatic offering

In Digital OOH By Rajiv Raghunath - February 25, 2022

Extended collaboration unlocks programmatic media buyer access to 3,000+ premium DOOH screens across the UK via Clear Channel LaunchPAD, broadening available European pDOOH inventory

Former key Posterscope India executives launch boutique OOH/DOOH SaaS firm Mantaray Digicom

In OOH Solutions By N Jayalakshmi - February 25, 2022

Robin Gupta, Vineet Sharma and Sumit Goswami have set up Mantaray Digicom that offers an end-to-end adtech platform for OOH.

Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services to speak in ‘India Talks OOH’ conference in Mumbai on March 8

In OOH News By M4G Bureau - February 25, 2022

Anand Dubey will be sharing his thoughts on the theme of ‘How OOH can be a greater impact media for brands’

Consumer media content & tech records strongest growth in 5 yrs driven by digital audio, video, games & rebound in movie ticket sales: PQ Media report

In Research By M4G Bureau - February 24, 2022

PQ Media report cites the US remained the largest consumer media & tech market with total spending of $500.59 billion in 2021, followed by China ($290.44 billion), Japan ($198.72 billion), India ($101.77 billion) and the UK ($100.09 billion).

Signpost India appoints Ravi Ambrose as SVP, Strategy & New Business Development, Street Talk

In OOH News By M4G Bureau - February 24, 2022

Ravi Ambrose has 25+ years of experience in brand management, business development, and OOH planning and strategy

Vistar Media releases Version 6.0 of Demand Side Platform

In Digital OOH By Rajiv Raghunath - February 23, 2022

Version 6.0 facilitates advanced visual planning, granular bid management and enhanced data & inventory marketplace delivers maximum value for agencies & brands

Anand Poddar, VP- Advertising, Lux Industries, to speak at ‘India Talks OOH’ conference in Mumbai on March 8

In OOH News By M4G Bureau - February 23, 2022

Anand will be sharing his perspectives on the theme of ‘How OOH can be a greater impact media for brands.’

OOH major Lamar Advertising joins WOO

In OOH News By M4G Bureau - February 22, 2022

Lamar operates more than 352,000 billboard, transit, airport and interstate logo displays in the US and Canada, including the largest network of large-format digital displays in the US, with more than 3,900 digital units.

‘Now is the best time to include OOH as part of the media mix’

In OOH News By - February 21, 2022

With signs of enhanced consumer confidence, higher marketing spends and improved mobility, it is indeed a good time to leverage OOH as an advertising medium for enhanced brand presence across markets, writes Divya Jyoti, Business Head – North, The Brand Sigma.