Ultraleap, SimplyNUC launch TouchFree bundle for touchless interaction

In OOH News By Rajiv Raghunath - June 16, 2021

The TouchFree Bundle is a plug and play solution allowing consumers to interact using gesture control.

VIOOH powers JCDecaux DOOH programmatic offering in France

In Digital OOH By M4G Bureau - June 02, 2021

In France, JCDecaux manages over 2,500 screens in all the environments where it is present: Urban digital (cities, digital window displays in local stores, premium retail) and airport digital (17 airports digitised, out of 26 airports operated in France, including Paris Charles de Gaulle and Orly)

Times OOH powers Amstrad-branded live weather updates on Mumbai airport DOOH screens

In Campaigns By M4G Bureau - May 03, 2021

The updates run on 52 screens, targeted at both inbound and outbound passengers

TV9 Bangla goes big on OOH to promote election show

In Campaigns By M4G Bureau - April 23, 2021

The quarter - 2 month long campaign uses a mix of media assets including hoardings, airport static & digital screens, and LED screens to promote TV9 Bangla’s election based programme ‘Bongo Juddho’.

Live IPL updates on Mumbai airport DOOH screens create strong branding opportunities

In Digital OOH By M4G Bureau - April 16, 2021

MCX, Nihilent Technologies partner Times OOH in showcasing the IPL cricket updates on digital screens at T2, Mumbai Airport.

‘Redeveloped stations will function as City Centre Rail Malls’

In Viewpoints By Rajiv Raghunath - March 26, 2021

Sanjeev Kumar Lohia, MD & CEO, Indian Railway Stations Development Corporation (IRSDC) sees huge scope for private participation in the modernisation of railway stations that will also pave the way for innovative railway media advertising avenues. OOH firms could play a key part in railway station operations on as in the case of redeveloped airports, he states.

Hyderabad airport recovers 66% of domestic traffic in January 2021

In OOH News By Bhawana Anand - March 08, 2021

With this tally, the Rajiv Gandhi International Airport in Hyderabad becomes the world's 3rd fastest-growing airport and the highest among the ‘Big 4’ post pandemic.

HDFC Life greets air travelers with real time campaign

In Digital OOH By M4G Bureau - February 24, 2021

The digital OOH campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with flight schedules

Tourism industry back to wooing travelers with airport advertising

In Campaigns By M4G Bureau - February 18, 2021

State tourism brands are leveraging JCDecaux properties at the Bangalore International Airport to highlight their respective tourism landmarks and attract travelers.

Goa Carnival soars high with IndiGo’s OOH spread

In OOH News By M4G Bureau - February 09, 2021

The celebration, part of the ‘India by IndiGo’ campaign’ is being promoted across OOH media at Goa, Delhi, Mumbai, Bengaluru and Hyderabad