Sigma Trade Wings wins OOH rights at Lucknow Airport

In OOH News By Satarupa Chakraborty - September 13, 2016

With Authority of Lucknow Airport calling for tender of exclusive advertising rights inside, outside and in the vicinity, Sigma Trade Wings won rights for a total number of 165 various OOH sites.

Times OOH launches Outdoor Branding Space at Mumbai Airport

In OOH News By Satarupa Chakraborty - September 02, 2016

At T2 elevated road underpass towards Mumbai airport, Times OOH has introduced 10 units of pedestal mounted backlit screens.

Ford Mustang makes a roaring entry through OOH in India

In OOH News By Satarupa Chakraborty - August 26, 2016

Just before its launch in India, Ford Mustang engages with consumers through an innovative campaign involving motion sensing billboards displayed at Delhi and Mumbai airports.

Century Ventures bags advertising rights of trolleys at Kolkata Airport

In OOH News By Satarupa Chakraborty - August 11, 2016

Century Ventures bags branding of 3200 trolleys of Kolkata airport and is looking at acquiring branding rights of all airports of eastern India.

Datsun redi-GO shines at Mumbai Airport

In OOH News By Satarupa Chakraborty - July 22, 2016

Datsun launches and promotes its new car model redi-Go at Mumbai Airport's domestic terminal engagement zone.

"Airports offer us high footfalls and niche clientele both"

In Viewpoints By M4G Bureau - June 22, 2016

Lakshmi Goyal of Standard Chartered believes that brand marketers, media owners and agencies have to understand that OOH is fundamentally a glance medium. Viewed only in transit, lengthy creative or content won't be conducive to speed reading.

Orango Solutions offers innovative OOH sites at Amritsar Airport

In OOH News By Satarupa Chakraborty - May 16, 2016

Amritsar-based Orango solutions has invested in aesthetically-appealing standees along with regular and digital OOH formats, as part of their airport branding solutions at Amritsar Airport.

LeEco makes its entry through high decibel OOH campaign

In Campaigns By Satarupa Chakraborty - February 24, 2016

LeEco rolled out a large sized outdoor campaign using all possible outdoor media formats and street furniture along with airport and mall branding in all major Indian cities. The campaign was executed by MOMS.

VOLVO & BMW showcase at DMRC's premium Airport Express Line

In Campaigns By Satarupa Chakraborty - February 09, 2016

Automobile majors VOLVO and BMW resort to DMRC's Airport Express Line (AEL) for some plush OOH promotions. BMW continues its brand building exercise while VOLVO utilises the space for their launch campaign.

Abaran Jewellers make a statement at Kempegowda International Airport, Bangalore

In Campaigns By Satarupa Chakraborty - February 05, 2016

The noted jewellery brand from Bangalore has recently started its OOH promotions in Kempegowda International Airport, Bangalore. It has used formats like wall wraps with light box. Executed by JCDecaux, the campaign duration is for 12 months.