JCDecaux South Africa Introduces 3D anamorphic advertising at Joburg’s Sandton City

In Digital OOH By Rajiv Raghunath - April 22, 2022

Lélanie Butler, JCDecaux South Africa, 3D Anamorphic, Deep Motion Digital Screen, Sandton City, Johannesburg

Panasonic’s tech-enabled display solutions – a complete package for retailers and enterprises

In OOH Solutions By M4G Bureau - April 19, 2022

Panasonic’s Digital SignEdge (SDN) 2.0 provides retailers and owners of digital screens more flexibility, control, and cost-effective means to sell their digital advertising space to a larger audience and harness greater advertisement revenues.

Khushi Advertising delivers a larger-than-life marketing & media campaign for K.G.F: Chapter 2

In Campaigns By M4G Bureau - April 19, 2022

“We are thrilled to see the rise of KGF nationally and the ever-growing fan following of Rocking Star Yash across India. Along with Khushi Advertising, we planned a campaign desired to achieve and create even more excitement,” says Vijay Kiragandur, Producer – Hombale Films.

Primedia introduces Prime XOOH to ‘to develop ideas that bring the extraordinary into play’

In OOH News By M4G Bureau - April 18, 2022

With the introduction of Prime XOOH, the leading Africa focused media and advertising group will have a focused collective of multi-disciplinary individuals to develop novel and strategic solutions to entice advertisers and delight audiences

92% of marketers plan to boost their OOH budget in 2022: Study by US-based OneScreen.ai

In Research By M4G Bureau - April 14, 2022

Survey respondents are looking for alternatives to paid social as digital advertising fatigue increases among audiences, most saying OOH is perfect counterbalance

Prakash Arts takes up Associate Sponsorship of Outdoor Advertising Convention (OAC) 2022

In OOH News By M4G Bureau - April 12, 2022

The OOH major has maintained a long-standing brand association with OAC, extending key support to this annual event.

GroupM in partnership with Moving Walls for performance-driven, verifiable DOOH advertising in Malaysia

In OOH News By Rajiv Raghunath - April 11, 2022

The partnership enables clients of GroupM agencies (Mindshare, m/Six, MediaCom, and Wavemaker) to leverage Moving Audiences Plus

Rampage Advertising bags sole rights on 121 unipoles in Srinagar

In OOH News By N Jayalakshmi - April 11, 2022

Adil Bhat, MD, Rampage Advertising says OOH is staging strong recovery in Srinagar

Srishti Group bags ad display rights at key locations inside Chennai International Airport

In OOH News By Rajiv Raghunath - April 08, 2022

As a strong votary of DOOH media, Srishti Group will have all its media assets in the digital format, catering mainly to the domestic air passengers who are the target audiences for most advertising brands

Armour Digital OOH is ‘Powered By’ Sponsor of Outdoor Advertising Convention (OAC) 2022

In OOH News By M4G Bureau - April 06, 2022

OAC is a prism through which our industry sees the contours of OOH growth opportunities in the making, says Anil Hirani