Anita Nayyar, COO - Media & Communication, Patanjali Ayurved to address OAC 2023 in Delhi

In OOH News By M4G Bureau - July 06, 2023

Anita Nayyar will be sharing her perspectives on OOH and impact advertising

PwC India M&E vertical head Rajib Basu to speak at OAC 2023 in Delhi

In OOH News By M4G Bureau - July 05, 2023

Rajib Basu will be sharing his perspectives on 'What’s attention economy got to do with media: Direction finders for OOH’

Flux Outdoor CEO Liam Rushforth to speak on the creative potential of DOOH at OAC 2023 in Delhi

In OOH News By M4G Bureau - July 04, 2023

Flux Outdoor is working globally with the world's biggest advertisers and across 250 publishers

Dr Amit Kumar Jain, Director (Ops & Services), Delhi Metro to address OAC 2023

In OOH News By M4G Bureau - July 03, 2023

Dr Jain will be speaking on the theme of ‘How a growing DMRC network is creating greater advertising opportunities’

‘DOOH cut out for great storytelling’

In Digital OOH By M4G Bureau - July 03, 2023

Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions says that DOOH brings advertising to life, but these are still early days for this medium as DOOH media assets are still largely available only in the major markets.

McCann wins advertising rights for Air India

In OOH News By M4G Bureau - July 01, 2023

The advertising agency won the rights following an extensive multi-agency pitch

Caroda, Adform, Trina Marketing launch first pDOOH open auction in South Africa

In Digital OOH By M4G Bureau - June 29, 2023

Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, has launched the first open marketplace in the in-store Digital-Out-Of-Home (DOOH) advertising network in South Africa.

‘Regulatory environment is more friendlier now’

In Digital OOH By M4G Bureau - June 28, 2023

Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this medium, the business prospects will further improve

Dwarika Prasad Uniyal, Pro VC, RV University to address OAC 2023 on talent acquisition & development

In OOH News By M4G Bureau - June 27, 2023

Dr Uniyal will be sharing his perspectives on ‘Building a game-changing talent strategy for OOH’

‘Roadside DOOH is on a revolutionary journey’

In Digital OOH By M4G Bureau - June 27, 2023

Rohit Chopra, COO, Times OOH sees brands becoming more favourably disposed to DOOH advertising.