Results For "advertising"
1856 News Found
'Research and technology will take the medium ahead'
In Viewpoints By M4G Bureau - December 03, 2013
In a chat with Outdoor Asia, Arpita Menon, Executive VP and Head Media Planning & Buying - Star TV, shares the brand's approach to Out of Home advertising and the challenges therein. Read on…
Clutter: Whose call is it?
In OOH News By VJ Media Bureau - November 22, 2013
The onus of removing clutter lay with the OOH industry. This is what emerged at the panel discussion during'UP Talks OOH', an event organized by VJ Media Works in Lucknow on November 15.
Meru Cabs to offer new branding possibilities
In OOH News By VJ Media Bureau - November 21, 2013
The fleet taxi operator plans to provide new advertising platforms to brands that go beyond body wraps.
UP Talks OOH: Panel discussion on"Removing clutter... who's responsibility...
In OOH News By VJ Media Bureau - November 14, 2013
While the outdoor advertising industry comes across as a great channel to reach the mass audience, it is often a cluttered and crowded space that poses a challenge for a brand to stand out and get noticed. At UP Talks OOH organised by VJ Media Works to be held on November 15th at Lucknow, the event will hold a panel discussion to address the issue of clutter in the OOH market and whose responsibility it is.
UP Talks OOH: Jagran - Outdoor Matters
In OOH News By VJ Media Bureau - November 13, 2013
The outdoor advertising medium has always been used extensively in communicating Jagran's brand imagery in the country. At the UP Talks OOH event organised by VJ Media Works to be held on November 15, 2013 in Lucknow, Vinod Shrivastava, GM - Brand Development, Jagran Group shares his views on the brand's overall experience of the OOH market in Uttar Pradesh and the way forward.
Innovative outdoor display permitted at Rapid Metro, Gurgaon
In OOH News By Bhawana Anand - November 13, 2013
The rapid metro will offer various advertising opportunities like train wrap, pillar wraps, video ad films on LED screens, high quality tri-vision, regular wall wraps and station branding.
Cyprus Tourism goes high with Jet Seat Backs!
In OOH News By Nabamita Chatterjee - November 13, 2013
Cyprus Tourism is marking its entry into Indian Tourism industry and for the first time has rolled out the brand campaign on Jet Airways Seatback devices for their promotion.
Carat wins Indian Navy advertising rights
In OOH News By Nabamita Chatterjee - November 11, 2013
The thematic campaign includes multiple TVC's, press, OOH, and digital communication
India Green promotes"Green Livingâ€
In OOH News By Nabamita Chatterjee - October 25, 2013
Executed by ABC Advertising, the creative of this campaign has been the most unique aspect which has attracted numerous eyeballs.
Reliance's illuminating presence in MP
In Campaigns By Bhawana Anand - October 24, 2013
Festivals are one the best channels for a brand to strike a chord with the TG using the Outdoor media. The latest to have followed this approach is Reliance Communications which has effectively leveraged the Navratri Garba festival in MP by making an illuminating presence on the OOH medium across the state.