Results For "advertising"
1823 News Found
Srishti unveils state-of-the-art DOOH media at iconic Chennai Central Railway Station
In Digital OOH By M4G Bureau - August 16, 2023
The DOOH screens, currently under trial operations, will be utilised for display of Railway related information, alerts and updates in the event of any disaster management and advertising.
Lamar Advertising secures new transit advertising contracts across Canada
In OOH News By Rajiv Raghunath - August 11, 2023
Transit authorities in growing and thriving areas of British Columbia and Ontario partner with Lamar to monetise bus and street furniture inventory and offer advertising opportunities for local companies.
Madison BMB transitions into fast growing Madison Loop
In OOH News By M4G Bureau - August 10, 2023
Madison BMB, Madison World’s full-service creative advertising unit will now become part of Madison Loop, its recently launched digital-first creative unit
‘Messaging is important to grab attention’
In OOH News By M4G Bureau - August 07, 2023
During her talk at the Outdoor Advertising Convention 2023 in Delhi, Anita Nayyar, COO – Media & Communication, Patanjali Ayurved reemphasized the need to use OOH for impactful communication
‘Information overload has led to shorter attention spans’
In OOH News By M4G Bureau - August 07, 2023
With the rise of short form of content and the sheer amount of it, consumer attention has become the new currency that brands are vying for says Rajib Basu, Partner, PwC India.
Creativity is what does creativity does - magic
In OOH News By N Jayalakshmi - August 04, 2023
Drawing on iconic, awe-inspiring campaigns, Liam Rushforth, Co-Founder and CEO of UK-based Flux Outdoor, took the audience through the dynamics of creative DOOH in his talk ‘Unlocking the Creative Potential of DOOH’ at the Outdoor Advertising Convention 2023.
‘pDOOH can help bring new buyers to OOH’
In OOH News By N Jayalakshmi - August 03, 2023
Matt Steffenson, Director of Supply, APAC, Vistar Media, took the audience through some clear advantages that pDOOH can bring to a brand campaign, in his session on ‘How pDOOH can be the growth multiplier’ at the Outdoor Advertising Convention 2023.
Vodafone celebrates Best in London Network Award with showstopping OOH wrap of Marble Arch
In OOH News By M4G Bureau - August 03, 2023
Vodafone becomes first brand to take OOH spot on new Marble Arch advertising sleeve
Digichive selects LMX to Enable Automated DOOH Advertising on NAIA Screens
In OOH News By M4G Bureau - August 03, 2023
The partnership will enable the activation of campaigns that are programmatic guaranteed as well as open exchange and private marketplace deals (PMP).
‘Time for an OOH academy’
In OOH News By N Jayalakshmi - August 03, 2023
In a power packed session, Dr Dwarika Prasad Uniyal, Pro Vice Chancellor - RV University, Bengaluru, made a compelling case for drawing and nurturing new talent for the OOH industry, on Day 1 of the Outdoor Advertising Convention 2023.