UP Govt goes outdoor in Mumbai to promote its progress

In OOH News By Satarupa Chakraborty - September 28, 2015

UP Government's outdoor campaigns in Mumbai accounts the state's infrastructural growth in order to attract industrial interest.

Cougar Motorsport takes the OOH route to promote RFC India

In Campaigns By Satarupa Chakraborty - September 21, 2015

The mobile vans were bunched together and parked on the outskirts of the various towns and at the event venue.

We spend Rs 100 cr from our advertising budget for outdoor: DAVP

In Viewpoints By M4G Bureau - August 31, 2015

DAVP receives an approximate budget of INR 1500 crores, out of which INR 100 crores is spent on outdoor advertizing. The maximum goes towards newspaper advertising followed by TV and radio, while the rest is allocated for outdoor campaigns.

AAAI & IOAA sign joint agreement to streamline OOH business

In OOH News By VJ Media Bureau - August 28, 2015

The overall objective is to help the outdoor advertising industry in India to grow in an organized and regulated fashion, to ensure that proper systems and processes are followed, timelines adhered to and commitments honored on both sides.

OOH Advertising revenue in US goes up by 3.8% in Q2 2015

In OOH News By VJ Media Bureau - August 20, 2015

According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.

'Railway media ensures maximum consumer connect for advertising brands'

In Viewpoints By M4G Bureau - August 11, 2015

Srishti Communications holds ad rights on railway media in a large number of cities. S Kumar, Founder and Managing Director of the firm, believes that advertising brands will profit the most by using railway media to connect with a wide cross-section of people. Kumar shares his views in an interview to Rajiv Raghunath. Edited excerpts:

Unauthorised OOH media in India -- Learning to live with it!

In Viewpoints By M4G Bureau - August 07, 2015

Noomi Mehta, Managing Director, Selvel One, lays bare his thoughts on the innards of outdoor advertising business

Promote new OOH formats, tighten regulations across markets: Industry leaders @ OAC

In OOH News By VJ Media Bureau - July 31, 2015

An open house was conducting on day 2 of the Outdoor Advertising Convention 2015 that was held in Mumbai during July 24-25. In this session, the delegates formed groups to discuss how to accelerate OOH growth in cities excluding Delhi and Mumbai.

People, Places, Persuasion: Robin Hall

In Viewpoints By M4G Bureau - July 31, 2015

Robin Hall, Managing Director, PSI Advertising, the UK, writes that partners are key when thinking about seeking out new insight, research and product development to create effective solutions

Right people make a difference in OOH business: Arghya Chakravarty

In OOH News By VJ Media Bureau - July 30, 2015

Speaking on the theme"How to attract the best talent to build OOH business competitiveness -- pros and cons” at the Outdoor Advertising Convention 2015 that was held in Mumbai during July 24-25, Arghya Chakravarty, CEO, Times OOH, elaborated on the best HR practices that the industry should look to adopt, nourish and persevere.