Century Ventures bags advertising rights of trolleys at Kolkata Airport

In OOH News By Satarupa Chakraborty - August 11, 2016

Century Ventures bags branding of 3200 trolleys of Kolkata airport and is looking at acquiring branding rights of all airports of eastern India.

Vodafone conserves rainwater through billboards

In OOH News By Satarupa Chakraborty - August 10, 2016

In a unique initiative towards social responsibility, telecom major Vodafone merges the concepts of OOH advertising and rainwater harvesting.

Built to Grow

In Viewpoints By M4G Bureau - June 29, 2016

It takes two to tango and in OOH advertising, while demographics are the hygiene sails, the economic factors steer the advertising economy.

Smart OOH For Smart Cities

In OOH News By Soneeta Sethi - June 23, 2016

The idea of a smart city is to bring in an inclusive growth through development of physical, institutional, social and economic infrastructure. Now, how important is the role of OOH in the development and sustenance of a city and what will this industry gain in the long run?

Delhi Metro looking for revenue opportunities through advertising: Sharat Sharma

In OOH News By VJ Media Bureau - June 18, 2016

From its humble beginnings in 2002, the Delhi Metro has come a long way in 2016 and is looking for greater avenues and opportunities towards increasing revenues through outdoor advertisements.

Advertising industry needs to look towards the environment: Avijit Dubey

In OOH News By VJ Media Bureau - June 18, 2016

Looking beyond generation of revenues, Avijit Dubey, National Business Manager, Tyvek Graphics, called upon the advertising fraternity to give itself a green edge and take responsibility towards saving the environment.

It's Time for outdoor advertising in India to evolve: Emraan Kureshi

In OOH News By VJ Media Bureau - June 18, 2016

Media has transformed newspapers into e-papers and television into mobile apps and now is the time for the outdoor to evolve.

No limit to innovation on metro networks: Sanjay Kapoor

In OOH News By VJ Media Bureau - June 18, 2016

Commuters are travelling on metro in great numbers and this has increased chances of innovation and expansion for outdoor advertising, said Sanjay Kapoor, GM & Head Corporate Communications, PR & Marketing, L&T Metro Rail (Hyderabad) Ltd.

How Technology Can Transform Indian OOH: Open House at OAC 2016

In OOH News By VJ Media Bureau - June 18, 2016

During the open house, the audience were divided into teams of six and made to dwell upon ways technology could alter the nature of outdoor advertising in India.

Success comes not when you decide to do something, but when you do it: Prakash Iyer

In OOH News By VJ Media Bureau - June 17, 2016

The 12th edition of Outdoor Advertising Convention started with a fired up note from the motivational talk by best-selling author and leadership coach Prakash Iyer, who asked the audience, comprising the outdoor industry fraternity, to build a reputation of doers and action-oriented team leaders.