Results For "advertising"
1821 News Found
WOO extends global reach with 13 new members
In OOH News By M4G Bureau - March 04, 2024
WOO Chief Operating Officer Mark Flys says: “Our work in helping members exchange ideas and insights, learn from each other’s experiences and share best practice”
‘Translate OOH measurability, planning, and strategy into tangible outcomes’
In Viewpoints By M4G Bureau - March 01, 2024
Amit Kapoor, Founder & MD of US Advertising highlights the pivotal role of technology in raising OOH’s accountability standards, efficiency and impact; highlights role of DDX Asia as an industry-level initiative
LMX Connects to DoohClick’s ad management platform to expand demand opportunities
In OOH Solutions By M4G Bureau - February 29, 2024
The collaboration facilitates a seamless connection between LMX's SSP and DoohClick's CMS, allowing media owners to tap into a diverse range of programmatic advertising demand
‘innovation plays a crucial role in OOH advertising’
In Viewpoints By M4G Bureau - February 29, 2024
Vinay Nikam, Creative Head, Connect OOH speaks about creativity in OOH advertising, leveraging technology for raising the creativity bar, and gaining recognition for great works, in an exclusive interview with Media4Growth
OAAA, OOH UNITED launch inaugural future leaders programme to support next-gen OOH leaders
In OOH News By M4G Bureau - February 23, 2024
“The Future Leaders program is a shining example of the type of initiatives we're championing to future-proof OOH," says Anna Bager, President & CEO of OAAA
‘The Logic & Magic of a campaign rollout’
In Viewpoints By M4G Bureau - February 20, 2024
Hassnain Kurreshi, Creative Director, Posterscope India shares his perspectives on the imperative of creativity and innovation in building significant buzz about any OOH campaign
Roshanspace takes up Title Sponsorship of Out of Home Advertising Awards (OAA) 2024 for the third consecutive year
In OOH News By M4G Bureau - February 19, 2024
OAA serves as an ideal platform to unite and improve our collective value as a media industry, says Junaid Shaikh, Managing Director, Roshanspace
Stepped-up tourism development & promotion potentially opening up new growth avenues for OOH
In OOH News By Neelambari Kakaraparthi - February 19, 2024
States are now incentivised to develop iconic tourist destinations and promote them globally
StreetMetrics in partnership with Gateway Outdoor Advertising to bolster transit ad measurement
In OOH Solutions By M4G Bureau - February 13, 2024
Gateway selects StreetMetrics’ solution to enhance its transit advertising measurement
Laqshya Media Group acquires advertising rights for Cochin International Airport
In OOH News By M4G Bureau - February 12, 2024
Strengthens market presence in South India