Piccadilly Lights a modern global landmark: Ocean study

In Digital OOH By Rajiv Raghunath - February 05, 2019

The prestigious brand advertising platform engages positively with audiences on an emotional level

Srishti Communications wins sole rights on Bengaluru-Chennai Shatabdi train

In OOH News By M4G Bureau - February 05, 2019

The advertising rights for train exterior and interior branding have been acquired for a period of 5 years and the win expands the company’s transit media portfolio

Alakh Advertising & Publicity begins projection display at Churchgate Station

In Gallery By - February 04, 2019

16/8 feet of projection display has been installed in the docket area of the station

Alakh Advertising & Publicity begins projection display at Churchgate Station

In OOH News By Bhawana Anand - February 04, 2019

16/8 feet of projection display has been installed in the docket area of the station

Havas Media India appoints R. Venkatasubramanian as National Head of Investments

In OOH News By M4G Bureau - February 02, 2019

A former Havas employee, Venkat has over 22 years of experience in Advertising specializing in Media Buying

Kolkata Outdoor Premier League promises a different turf war

In OOH News By Ria Banerjee - February 01, 2019

The single-day tournament will feature six teams – representing media owning firms and agencies

Tech-savvy OOH outperforms other traditional media

In Research By M4G Bureau - February 01, 2019

A Magna report, among other findings, says that OOH is the only traditional format that has experienced consistent growth in global advertising sales in the last ten years

Commuter purchases add up to 14% of UK’s online spends: Study

In Research By M4G Bureau - January 30, 2019

The research uncovered that 70% of commuters have made a purchase as a result of advertising seen on their journeys

Bangalore OOH policy stalled due to technical issues

In OOH News By Bhawana Anand - January 28, 2019

Rework on the technical issues is expected to delay the final policy implementation, as also the appointment of new Judge

‘Transparency, automation will drive OOH growth in Malaysia’

In OOH News By M4G Bureau - January 25, 2019

59 billboard owners deliberate upon the ways to grow the OOH business