OOH to outperform traditional media: Magna Report

In Research By M4G Bureau - June 24, 2019

Latest MAGNA report forecasts advertising revenues to grow for the tenth consecutive year in 2019 to reach $600bn

‘The time for DOOH has truly arrived’

In Viewpoints By Rajiv Raghunath - June 24, 2019

Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA) shares his perspectives on the growth and development of DOOH media and the factors that will determine this industry’s growth journey

KAIA Thiruvananthapuram distt committee paves way for authorisation of hoardings

In OOH News By M4G Bureau - June 24, 2019

The media operators are required to submit their applications for due authorisation of their respective hoardings not later than June 30

Are there no takers for public utilities?

In OOH News By Bhawana Anand - June 20, 2019

Even as Smart City projects come up focusing on public conveniences; these utilities are yet to find a strong foothold as advertising formats in brands’ budget and mindset

DPAA President & CEO Barry Frey to speak at OAC 2019

In OOH News By M4G Bureau - June 19, 2019

Barry Frey will speak on the theme ‘DOOH – Extending the OOH Horizons’

DMRC invites bids for advertising rights inside Metro stations

In OOH News By M4G Bureau - June 19, 2019

The tender is to allot exclusive advertising rights inside selected Metro stations on Line-3&4 (Blue Line) of the DMRC network in two separate schedules

Famous Innovations Founder & CCO Raj Kamble to address OAC 2019

In OOH News By M4G Bureau - June 18, 2019

Raj Kamble will speak on the theme ‘How creatives can transform OOH’

Anand Laxman Wagaralkar replaces Nidhi Choudhari as MCGM advertising deptt head

In OOH News By M4G Bureau - June 18, 2019

Earlier Anand was the Deputy Municipal Commissioner of Zone III

Actor & Thought Communicator Ashish Vidyarthi to speak at OAC 2019

In OOH News By M4G Bureau - June 17, 2019

Ashish Vidyarthi is a multi-faceted thespian and thought communicator. A National Award winning actor, he has worked in over 200 films in 11 languages over his 26-year career. He is the founder of Ashish Vidyarthi And Associates

EY India M&E head Ashish Pherwani to speak at OAC 2019

In OOH News By M4G Bureau - June 14, 2019

Ashish will be addressing the Convention on theme of ‘What emerging media trends foretell for OOH’