Results For "activation"
173 News Found
FCB Interface, Lodestar UM India win Gold at Festival of Media Asia 2017 awards
In OOH News By M4G Bureau - March 27, 2017
The massive educational programme run by Door Step School saw a 38% increase in enrolment following the onground activity. FCB Interface, Lodestar UM India won a Gold & Silver for the for Streets of Success activation.
Fortune Kachi Ghani Pure Mustard Oil strikes at the root of adulteration
In OOH News By M4G Bureau - March 14, 2017
Adani Wilmar engaged Mumbai-based Kruti Promotions to execute the unique brand activation programme
Zee Cinema' enthralls OOH audience with Bar Bar Dekho's'Kala Chashma'
In Campaigns By Satarupa Chakraborty - January 31, 2017
Active Media Innovations crafted the highly innovative OOH campaign and activations
DDB MudraMax, Star Plus promote'Dil Hai Hindustani' in most innovative ways
In Campaigns By Nabamita Chatterjee - January 25, 2017
To create awareness about Star Plus's ongoing reality show'Dil Hai Hindustani' and to create a buzz about its unique format, Star Plus and DDB MudraMax created three exclusive concepts for'on ground' activations - A Bollywood concert hosted at a Railway station, a live billboard concert and a bus stop that turns into a piano.
Vritti Solutions whips up mass interest in Shashi soap brand
In OOH News By Satarupa Chakraborty - December 26, 2016
The innovative OOH and rural marketing solutions firm conducted a brand activation for Shashi detergent brand at the Renuka Devi Temple in Saundatti, Belgaum, Karnataka
"Moving, interactive hoardings can spur more innovations"
In Viewpoints By M4G Bureau - November 22, 2016
Hyundai is a highly visible brand on premium and strategically located media at airports and malls. The brand also uses interesting augmented-reality based activations time to time. Puneet Anand, General Manager & Group Head - Marketing, Hyundai Motor India Limited, shares his thoughts on how the brand perceives outdoor advertising.
Brand activation broadens OOH canvas
In OOH News By VJ Media Bureau - September 27, 2016
Orienta Cine Advertising planned and executed brand activation for two major brands - Oppo and Ola Cabs - with a good measure of success. There is growing opportunity for brand activation to be conducted in both Metro and non-Metro cities
Del Monte goes outdoor with"works every time†promise
In Campaigns By Satarupa Chakraborty - September 22, 2016
The OOH campaign in Delhi NCR is part of the brand's 360 degree campaign that includes brand activation
LG steps forward in making India cleaner
In OOH News By Satarupa Chakraborty - August 22, 2016
Consumer durables major LG India, in a unique outdoor activation, involved all LG outlets and their employees to contribute towards cleaner surroundings as their contribution in"Swachh Bharat Abhiyaanâ€