Results For "activation"
173 News Found
McDonald’s celebrates India’s diversity quite differently
In Campaigns By M4G Bureau - August 18, 2017
DDB Mudra Group planned and executed the brand’s unique #BeDifferentTogether activation in movie theatres during the Independence week
“Moving, interactive hoardings can spur more innovations”
In Viewpoints By Satarupa Chakraborty - August 08, 2017
Automobile brands are among the leading advertisers in Indian OOH space. If we consider only static OOH sites in India, automobile major Hyundai Motor India is present on some 500 hoardings in urban India and 300 in rural India. Hyundai is also highly visible on premium and strategically located media at airports and malls. The brand has also used interesting augmented-reality based activations time to time. Outdoor Asia speaks to Puneet Anand, General Manager & Group Head – Marketing, Hyundai Motor India Limited, on how the brand perceives outdoor advertising. Edited excerpts:
AAI invites bids for advertising rights at Vadodara Airport
In OOH News By M4G Bureau - July 11, 2017
The rights shall include a gamut of media and advertising options that include static & digital media, ambient advertising and brand activation
Brand Street India announces new event division in tie-up with ICW
In OOH News By M4G Bureau - June 06, 2017
The event division will explore new business opportunities in experiential marketing, among other key areas
Vodafone criss-crosses states to highlight its data strong network
In Campaigns By Bhawana Anand - May 29, 2017
Vodafone India launched the Vodafone Data Strong Ride, a motor cycle rally to demonstrate Vodafone's data strong network
Vancouver's Car2Go unfurls unique experiential activation
In Digital OOH By M4G Bureau - May 29, 2017
Car2Go aimed to catch the attention of Vancouverites near one of its rental parking spaces.
OnePlus opts for onground activation to build customer base
In Campaigns By Bhawana Anand - May 17, 2017
The brand activation was conducted at DLF Mall Of India in Noida.
RB joins NDTV to drive'Swachh India' goals
In OOH News By M4G Bureau - April 25, 2017
RB in partnership with campaign ambassador Amitabh Bachchan and NDTV has kicked off the 4th year of NDTV - Dettol Banega Swachh India campaign with #Mere10Guz activation
Travellers enjoy Samsonite's VR game at Sydney airport
In Digital OOH By Rajiv Raghunath - April 21, 2017
Samsonite's VR game immerses travellers into three Paris locations with Oculus Rift VR headsets and was designed by oOh!media's experiential agency oOh! Edge as part of an activation created collaboratively with Posterscope and Dentsu Mitchell.
FCB Interface, Lodestar UM India win Gold at Festival of Media Asia 2017 awards
In Gallery By - March 27, 2017
The massive educational programme run by Door Step School saw a 38% increase in enrolment following the onground activity. FCB Interface, Lodestar UM India won a Gold & Silver for the for Streets of Success activation