Experiential advertising is the future

In Viewpoints By - May 31, 2024

Saibal Gupta, Managing Partner & CEO, Xperia Group asserts that experiential advertising complemented by highly creative content will progressively edge out conventional mode of OOH advertising in major markets.

Goafest 2024: Rapport wins Gold for Innovative Use of Out of Home at the Abby One Show Awards

In OOH News By M4G Bureau - May 30, 2024

Mindshare bags Gold for innovative Use of Activation

XPERIA to participate as exhibitor at DDX Asia

In OOH Solutions By M4G Bureau - December 07, 2023

Experiential OOH agency XPERIA joins the list of exhibitors at DDX Asia, the one-stop expo of digital display solutions for retail and out-of-home industries to be held at the Nehru Centre, Worli, Mumbai on December 8-9, 2023.

Hush Puppies Basset Hound roams the streets of Gurugram

In Campaigns By M4G Bureau - November 27, 2023

A gigantic Basset Hound-themed van circled the streets of Gurugram capturing eye-balls, leaving a trail of smiles and wonder

ITC Mom's Magic unveils spectacular #HarMaaDurga campaign

In Campaigns By M4G Bureau - October 25, 2023

Through the creative use of AI, Xperia Alive Media transformed each mother's image into a virtual representation of the revered goddess Durga

‘Audio integration can drive creativity and business in OOH’

In Viewpoints By Aayush Mohanan - October 11, 2023

Saibal Gupta, Managing Partner and CEO, Xperia Group speaks on the opportunities that Audio OOH offers and his new joint venture with musician Supratik Ghosh.

Top honour for Xperia Group at Goafest’s Media Abby awards

In Digital OOH By M4G Bureau - May 29, 2023

The OOH experiential agency won Gold in Innovative Use of Cinema

Xperia Group crafts ‘miracle billboard’ as a tribute to Zomato delivery staff

In Campaigns By M4G Bureau - December 27, 2022

The innovation was created on a billboard at Galleria Market, Gurugram

PVR Cinemas collaborates with XPERIA Group to introduce industry-first experiential in-cinema advertising in India

In OOH News By M4G Bureau - May 06, 2022

The innovation aims to create immersive experiences for the consumer for advertising content across different touchpoints in the cinema.

Xperia Group innovatively highlights Magicbricks ‘Property Sahi. Services Sabhi’ value proposition

In Campaigns By M4G Bureau - April 13, 2022

The innovation highlights each of the services offered by online property marketplace