Results For "World-Out-of-home-Organization"
94 News Found
OOH growth prospects strong, says WPP CEO Mark Read
In OOH News By Rajiv Raghunath - May 19, 2021
Digitisation of outdoor media will further enhance its relevancy, observed Mark Read in his keynote in World Out of Home Organization (WOO) European Forum meeting.
World Out of Home Organization (WOO) European Forum meeting today
In OOH News By M4G Bureau - May 18, 2021
WOO will be unveiling its “Creating Global Guidelines for Out of Home Audience Measurement” initiative in the virtual conference.
WOO to unveil new audience measurement initiative at European Forum on May 18
In OOH News By Rajiv Raghunath - May 14, 2021
The metrics project will be chaired by Neil Eddlestone of Runor Data Consulting; Industry specialist Gideon Adey of GUROOH to develop the update guidelines on behalf of WOO.
Diageo Global Media Director - Marketing Isabel Massey, Clear Channel France Presidente Boutaina Araki to address WOO European Forum on May 18
In OOH News By Rajiv Raghunath - May 06, 2021
Diversity, sustainability, programmatic and aligning with ecommerce are massive issues for the global OOH industry: Tom Goddard
WPP CEO Mark Read keynote speaker at WOO virtual European Summit on May 18
In OOH News By - April 22, 2021
The Summit will be hosted from London; registration is open.
WOO expands global footprint with 8 new members since the start of 2021
In OOH News By Rajiv Raghunath - March 25, 2021
The new members are OOH media owners Red Tape Media (Pakistan), Impres (Bulgaria), BLIMP, XuniPlay and Pladway (all Italy), TDT (Uruguay), Absen (China), PCDS (UK).
WOO plans 1st ‘World Tour’ in 2021; Toronto Congress in 2022
In OOH News By M4G Bureau - December 08, 2020
The tour events to be held in Europe, Africa and Asia Pacific in the second, third and fourth quarters of 2021
Sweden’s Outdoor Impact joins The World Out of Home Organization
In Digital OOH By M4G Bureau - November 24, 2020
Through the year we have seen the clear benefit of the global cooperation inspired by WOO, says Mats Rönne
Clear Channel’s Martin Corke to succeed Philippe Baudillon on WOO global board
In OOH News By Rajiv Raghunath - November 06, 2020
Corke is Clear Channel UK Chief Marketing Officer and European Marketing and Communications Lead
WOO’s #OurSecondChance hits 40,000 digital screens globally
In OOH News By Rajiv Raghunath - September 22, 2020
Media worth about US$40m used for the campaign