Samsung launches outdoor display solutions for easy operations’ restart

In OOH Solutions By M4G Bureau - October 05, 2020

Samsung collaborates with CISCO Webex & Logitech which offer workspace solution for retail and commercial establishments

‘Experiential marketing, OOH can make a powerful combination’

In Gallery By - August 06, 2020

Sophie Masson, President of San Diego-based GDX Studios, talks about the different facets of experiential marketing and what works best for advertising clients

Diversifying ad formats works better for advertisers, says study by Twitter, MAGNA & IPG Media Lab

In Research By M4G Bureau - July 16, 2020

According to the report, media-mix helps marketers for better storytelling and to drive awareness, purchase intent and brand favorability

Canadian M&E major Quebecor signs up Broadsign to power its DOOH networks

In Digital OOH By Rajiv Raghunath - July 07, 2020

The partnership enables Quebecor to easily sell, manage and distribute content across its fleet of premium bus shelter screens from one centralised platform

Khanna Gems to bank on conventional OOH

In OOH News By Bhawana Anand - May 19, 2020

Social distancing norms will likely reduce consumer attention on media at airports, malls, Metro networks: Aaradhya Khanna, CMO, Khanna Gems

Lockdown is a time is to ‘Unlearn & Relearn’

In OOH News By Bhawana Anand - May 05, 2020

EyeTalk Media Ventures conducts virtual workshops on DOOH for media agencies

Ocean Outdoor launches £10mn ad fund for SMEs

In OOH News By Rajiv Raghunath - April 07, 2020

The support fund will be administered in partnership with the local authorities Ocean works with

PlayAds partners with State Govt to spread awareness about COVID-19

In Digital OOH By M4G Bureau - March 18, 2020

300 digital screens located at railway networks are being used to make masses aware about Coronavirus

Mumbai Metro expansion will spur advertising on its networks

In Gallery By - February 28, 2020

Metro network is cut out for DOOH expansion, says DK Sharma , MD, MMMOCL

Stephanie Gutnik to lead NewGen workshop at WOO Toronto Congress

In OOH News By M4G Bureau - February 10, 2020

Bringing fresh talent into the space is essential for continued innovation, says Stephanie