Results For "Works"
163 News Found
Programmatic a catalyst for small screen networks
In Digital OOH By M4G Bureau - January 19, 2018
The industry as a whole will become heavily reliant on inventory and pricing optimization algorithms to support complicated yield management across multiple revenue streams, especially now that major demand-side platforms have plugged into digital OOH, maintains Michael Provenzano, Co-founder and CEO, Vistar Media
OOH will do really well in 2018 predicts Ashish Bhasin
In OOH News By M4G Bureau - December 14, 2017
OOH is expected to leverage the opportunities that stem from infrastructure development that includes new airports, Metro networks, etc; however, the medium is contained by lack of standard audience measurement metrics which need to be developed
Amazon Prime Video casts the big picture on OOH canvas
In Campaigns By M4G Bureau - December 12, 2017
Planned and executed by Rapport WW, the OOH campaign was launched extensively in Delhi, Mumbai and Bengaluru using a whole gamut of OOH formats at multiple locations; media units near transit networks were strategically used for the campaign
Vodafone launches 3rd Wi-Fi enabled BQS in Delhi NCR
In OOH News By M4G Bureau - December 04, 2017
The Wi-Fi enabled bus shelter at Sector 18 Noida was launched in conjunction with the telecom regulator and Government’s initiative to set up hotspot Wi-Fi networks across the country as a part of the Digital India campaign
Delhi NCR Talks OOH inaugurated at Le Meridien Gurugram
In OOH News By M4G Bureau - November 17, 2017
Delhi NCR Talks OOH Conference was inaugurated by R K Singh, ED – Commercial, AAI, Prem Shankar Jha, Dy. Commissioner, SDMC, Noomi Mehta, Chairman, IOAA, Atul Shrivastava, Group CEO, Laqshya Media Group, and Vasant Jante, MD, VJ Media Works
Soccer mania writ large on Kolkata OOH ahead of FIFA U-17 World Cup finals
In Campaigns By Ria Banerjee - October 24, 2017
Multiple OOH formats like hoardings, billboards, cutouts, unipoles, gantry, bus branding, tram branding, metro coach branding, pillar branding, standees, bqs, traffic signals, police booth, kiosk, college bus branding, vessel branding, selfie stands, LED displays, overheads, L-shaped and T-shaped gates have been used
Skipper Pipes wows Kolkata with pipes-made Durga Puja pandal
In Gallery By Ria Banerjee - September 28, 2017
The works of art at the pandal complemented the brand’s extensive OOH campaign in the city of Kolkata
Skipper Pipes wows Kolkata with pipes-made Durga Puja pandal
In Campaigns By Ria Banerjee - September 27, 2017
The works of art at the pandal complemented the brand’s extensive OOH campaign in the city of Kolkata
OAA 2017: Celebrating Indian OOH Excellence
In Gallery By - September 20, 2017
The OAA 2017 show, organised in Mumbai on July 28, turned the spotlight on the most outstanding OOH works that were executed in 2016-17, with the very best winning the metals
Ford unveils unique Ganesha installation made of spare parts
In Campaigns By M4G Bureau - August 22, 2017
The brand has unveiled the unique Ganesha installation at Oberoi Mall in Goregaon, Mumbai to impress upon the audience of Ford’s adherence to quality standards and easy accessibility to its services