Results For "Works"
163 News Found
UK’s Exterior Media to market The Picture Works’ in-pub formats in Ireland
In Digital OOH By M4G Bureau - July 02, 2018
Exterion Media will take responsibility for the sales and marketing of I-Sites, The Picture Works network of nationwide in-Pub advertising formats, with a key focus on developing mobile and digital projects
Global OOH expert Matthew Dearden to address OAC 2018
In OOH News By M4G Bureau - May 14, 2018
An independent business leader, adviser & entrepreneur, Matthew Dearden works mainly in advertising, leadership and change, especially in OOH media; his clients include investors, media owners, clients and vendors
‘OOH plus mobile retargeting works well for QSR brands’
In Research By M4G Bureau - April 20, 2018
When OOH leverages aggregated and anonymised mobile location data, the medium will offer quick-service advertisers a highly visible and measurable medium that drives sales directly to franchises
‘OOH works well, but ROI assessment is a must’
In Viewpoints By Bhawana Anand - April 04, 2018
Online table booking platform Dineout has creatively used OOH for brand building. The brand has used OOH to draw consumers to the restaurants with attractive offers. Ankit Mehrotra, Co-Founder, Dineout is a strong votary of OOH advertising, but says the absence of any data capture on audience response reduces the inclination to use OOH in a big way. At the same time, he highlights the advantages of OOH advertising via-a-vis other modes of advertising
Metro media owners placing high premium on quality of formats
In OOH Solutions By Bhawana Anand - March 16, 2018
OOH firms holding long-tenured media rights on different Metro networks are ensuring that the media offerings are of the highest quality; Promoflex Display System is leveraging the opportunity to manufacture top-quality media
Society Tea celebrates the Tea Society Called India
In Campaigns By M4G Bureau - March 14, 2018
The Tea Society Called India campaign features works of photography mavens Palani Mohan, a Hong Kong based award-winning photographer
Govt planning for massive expansion of Metro networks
In OOH News By M4G Bureau - March 07, 2018
Government is planning for over 700 kilometres of Metro network over the next 5 years, with a vision of establishing Metro systems in 50 cities
‘OOH advertising works well for my brand’
In OOH News By Bhawana Anand - February 13, 2018
The Karnataka OOH Talks conference featured a panel discussion on “How OOH can be pivotal to brand campaigns in Karnataka” involving Deepansh Bhargava, AVP - Marketing & Operations, Central Stores Pan India, Senthil Kumar, COO, YLG and Naqhi Khan, Brand & Marcom Head, Bharti Airtel, Karnataka Circle. The session was moderated by Fabian Cowan, President, Posterscope India
Karnataka Talks OOH held in Bengaluru
In OOH News By M4G Bureau - February 09, 2018
Karnataka Talks OOH conference starts with lamp-lightening by Surendra Shenoy, Principal GM, BSNL Karnataka Circle, Sridharamurthy N S, Sr. DCM, Bengaluru Division, SouthWestern Railway, S Kumar, CMD, Srishti Group, Annie Kumar, Director, Bullseye Media and Vasant Jante, MD of VJ Media Works
ArtPop works make it to UK billboards on interstates, highways
In Campaigns By M4G Bureau - January 25, 2018
Works from ArtPop competition held in the UK some time ago are now making it to the billboards, such as, on Interstate 26, Intersate 526