Results For "WRI"
52 News Found
Asian Paints showcases ‘Ultima Protek’ in Kochi
In Campaigns By M4G Bureau - February 21, 2018
MOMS Outdoor Media Solutions has executed the 1-month campaign that is writ large on Kochi Metro Rail pillars, airport and places that see significant movement of target audience
Jabong’s ‘Big Brand Sale’ writ large on OOH canvas
In Gallery By M4G Bureau - February 08, 2018
The OOH mandate was handled by Laqshya Solutions, whereas the mainline campaign was conceptualised and scripted by Happy Mcgarrybowen; the OOH campaign ran in 8 cities using some 104 media units
Jabong’s ‘Big Brand Sale’ writ large on OOH canvas
In Campaigns By M4G Bureau - February 07, 2018
The OOH mandate was handled by Laqshya Solutions, whereas the mainline campaign was conceptualised and scripted by Happy Mcgarrybowen; the OOH campaign ran in 8 cities using some 104 media units
Amazon unveils ‘Great Indian Sale’ with compelling offers
In Gallery By M4G Bureau - January 23, 2018
The campaign, that is writ large on billboards and is highly visible on formats like BQS, corporate park media, and other transit media, beckons consumers with propositions like exchange offers, no-cost EMI, cash back
Amazon unveils ‘Great Indian Sale’ with compelling offers
In Campaigns By M4G Bureau - January 22, 2018
The campaign, that is writ large on billboards and is highly visible on formats like BQS, corporate park media, and other transit media, beckons consumers with propositions like exchange offers, no-cost EMI, cash back
Soccer mania writ large on Kolkata OOH ahead of FIFA U-17 World Cup finals
In Campaigns By Ria Banerjee - October 24, 2017
Multiple OOH formats like hoardings, billboards, cutouts, unipoles, gantry, bus branding, tram branding, metro coach branding, pillar branding, standees, bqs, traffic signals, police booth, kiosk, college bus branding, vessel branding, selfie stands, LED displays, overheads, L-shaped and T-shaped gates have been used
‘Toilet - Ek Prem Katha’ beckons audience through washroom branding
In Campaigns By Bhawana Anand - August 17, 2017
The unique branding initiative of Viacom 18 Motion Pictures, executed by Khushi Advertising, entailed placing A4 sized posters of the movie, with the movie title ‘Toilet’ written prominently, on washroom doors of youth congregation points like the McDonald’s & Pizza Hut restaurants and Gold’s Gym centres
Ola's'#Do Your Share' campaign tracks carbon emissions across Mumbai, Delhi & Bangalore
In Campaigns By Nabamita Chatterjee - August 16, 2016
The unique'Billboard' will track real time carbon emission levels saved in the city and the 15 day campaign is powered by WRI, aiming at encouraging sustainable mobility.
OOH industry needs to reshape conversations, manage perceptions
In Viewpoints By M4G Bureau - August 06, 2015
Gaurav Suri, Head Marketing, UTI Asset Management Company Limited, writes about the typical hurdles in budgeting more spends on OOH and what industry must look out for
People, Places, Persuasion: Robin Hall
In Viewpoints By M4G Bureau - July 31, 2015
Robin Hall, Managing Director, PSI Advertising, the UK, writes that partners are key when thinking about seeking out new insight, research and product development to create effective solutions
