WOO’s #OurSecondChance hits 40,000 digital screens globally

In OOH News By Rajiv Raghunath - September 22, 2020

Media worth about US$40m used for the campaign

Top CMOs to address DPAA’s Video Everywhere Summit on Oct 13-15

In OOH News By Rajiv Raghunath - September 09, 2020

Summit to be live streamed; content pillars include omnichannel & programmatic, diversity & inclusion, globalisation of media & brands

WOO to launch global DOOH campaign #OurSecondChance

In Digital OOH By Rajiv Raghunath - July 23, 2020

First major campaign from New Commercial Arts, the agency formed in May by adam&eve founders James Murphy and David Golding with Ian Heartfield from BBH and Rob Curran from Wunderman Thompson

WOO appoints New Commercial Arts to handle expansive global OOH campaign

In OOH News By Rajiv Raghunath - July 03, 2020

The campaign will run on OOH sites donated by media owners in countries worldwide

WooHoo Screens strengthens with new DOOH media

In Digital OOH By Pray Jani - June 11, 2020

WooHoo Screens invests in additional assets post lockdown to expand its DOOH network

WooHoo Screens gears up to resume operations

In Digital OOH By Pray Jani - May 27, 2020

Focus on media at corporate parks; media inquiries expected from FMCG, healthcare and insurance and automobile brand categories

The Big Picture not showing on Mumbai OOH canvas

In OOH News By Pray Jani - May 26, 2020

Bollywood and regional movie releases are not seen on the OOH canvas but media owners are hopeful that the OOH campaigns will start rolling post lockdown

Talon launches #SendingLove DOOH campaign across 153 cities

In Digital OOH By Rajiv Raghunath - May 19, 2020

The campaign features user-generated messages of love and unity are being displayed on DOOH screens worldwide with social media amplification ensuring the messages are also seen by millions - at home

OAAA President Anna Bager to join World Out of Home Organization board

In OOH News By M4G Bureau - May 08, 2020

Anna Bager has worked in the media and technology sector her entire career and brings a global perspective to her directorship

World Out of Home Organization Congress re-scheduled to May 12-14 2021 in Toronto

In OOH News By Rajiv Raghunath - April 07, 2020

Attendees who booked for 2020 will be able to rollover their bookings for May 2021