Results For "W"
6762 News Found
PPDS teams up with software firm Telelogos to bring advanced content and device management solutions to Philips Tableaux
In OOH Solutions By M4G Bureau - April 14, 2023
Latest collaboration between PPDS and Telelogos sees the software publisher provide the first fully approved content and device management solution for the new Philips Tableaux series of Advanced Colour ePaper displays.
‘Even a modest increase in DOOH screens will lead to a burgeoning pDOOH industry’
In Digital OOH By M4G Bureau - April 13, 2023
“Working with numerous brands and launching over 500+ programmatic DOOH campaigns has proven that this is a reality, that it has been tested,” asserts Gulab Patil, Founder & CEO, Lemma in an interview with Rajiv Raghunath.
‘pDOOH is definitely a growth segment’
In Digital OOH By Rajiv Raghunath - April 12, 2023
“Automation, measurement and connectivity to omni DSPs build advertiser confidence and that should be the focus of all our efforts,” says Srikanth Ramachandran, Group CEO of Moving Walls in an interview with Rajiv Raghunath.
Podhigai Ads wins exclusive Kochi Metro train branding rights up to 7 years
In OOH News By M4G Bureau - April 11, 2023
The exclusive advertising rights include metro train’s interior and exterior branding options which include exterior coach full wrap, interior panels options like posters, stickers and digital screens and many more
JCDecaux partners with fashion giant GAP for Mumbai metro campaign
In Campaigns By M4G Bureau - April 11, 2023
The American fashion brand capitalized on Mumbai metro's advertising potential to promote it's spring-summer collection.
E Ink Launches E Ink Kaleido™ 3 Outdoor ePaper Technology
In OOH Solutions By Rajiv Raghunath - April 11, 2023
A low-carbon, environmentally friendly solution for OOH display
Making haste, slowly
In Digital OOH By Rajiv Raghunath - April 11, 2023
Specialist agency heads take stock of how pDOOH is shaping up in India
Global media consumption grows at accelerated 2.7% in 2022: PQ Media report
In Research By M4G Bureau - April 10, 2023
Media consumption growth was fuelled by new, more compelling original content releases, various international sporting events and federal elections in several of the top 20 global media markets.
‘Mumbai OOH has the potential to grow at 15% YoY’
In Viewpoints By M4G Bureau - April 10, 2023
The future of OOH in Mumbai will be driven by audience measurement, ad tech and an increased interest in DOOH, says Junaid Shaikh, MD, Roshanspace Brandcom in an exclusive interview with Media4Growth.
Shell USA acquisition of Volta is now complete
In OOH News By M4G Bureau - April 05, 2023
Brandt Hastings, formerly Chief Commercial Officer of Volta, will lead the Volta business