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6762 News Found
‘Bengaluru OOH will be back on track with large formats’
In Viewpoints By Aayush Mohanan - April 25, 2023
Manmohan Singh, Secretary, Outdoor Advertising Association, Bangalore (OAAB) shares his perspectives on OOH prospects and re-introduction of large formats in the city of Bengaluru following the March 1, 2023 ruling of the High of Karnataka.
Avinashi Outdoor Advertising takes up sponsorship of Cocktail & Dinner at OAC 2023
In OOH News By M4G Bureau - April 24, 2023
The OOH media owning firm reinforces its contribution toward fostering the spirt of partnership in the OOH industry.
San Diego-based GDX Studios onboards Amanda Byrd as Director of Growth
In OOH News By M4G Bureau - April 24, 2023
The marketing veteran refocuses speciality to experiential marketing industry as brands continue to invest in IRL (in real life) experiences
It’s our endeavour to create great aesthetics around the brand journey
In Gallery By - April 21, 2023
Col. Shubhodoy Mukherjee, Chief Executive Officer at Mumbai Metro One shares his outlook on the metro rail network’s approach to grow the non-fare revenue inflows, and innovative initiatives for expanding the advertising activities in this space, in an exclusive interview with Media4Growth.
PCMC plans strong action to remove unauthorised media
In OOH News By M4G Bureau - April 20, 2023
Structural stability audits called for
Xtreme Media installs India’s largest digital billboard
In Digital OOH By M4G Bureau - April 20, 2023
With a pixel pitch of 5.9mm, screen size of 18.3m x 12.2m and 3078 x 1944 screen resolution, the installation of this screen is set to elevate outdoor advertising in India
OOH advertising attracts more attention than social media, streaming ads: UK-based 75Media
In Research By M4G Bureau - April 19, 2023
Joe Lawson, Sales Sirector, 75Media shares 12 tips to ensure OOH campaigns drive sales
Sunrisers Hyderabad partners with Mera Hoardings for multi city OOH campaign
In Digital OOH By M4G Bureau - April 18, 2023
The campaign sees Mera Hoardings making extensive use of their media assets across Andhra Pradesh and Telangana
Australia’s oOh! engages Hivestack, Vistar Media as SSP partners
In Digital OOH By M4G Bureau - April 17, 2023
Emma Hegg, Group Director – Platforms, oOh! says: “Hivestack and Vistar Media’s capabilities in programmatic technology will further complement how clients engage with us now and into the future.
‘Our Machine Learning & AI powered DSP delivers best RoI to brands’
In Viewpoints By Rajiv Raghunath - April 17, 2023
Ben Elliott, Director - Advanced TV & DOOH of Toronto-based StackAdapt states that the platform was built from the beginning with AI as the brains which puts the company at a distinct advantage over other programmatic platforms. Edited excerpts of the interview with Rajiv Raghunath.