What keeps Mumbai OOH ticking

In OOH News By M4G Bureau - May 15, 2023

A large city population, high GDP and personal income levels, high traffic density, northbound retail consumption, and growing industrial and commercial activities are among the chief factors that make Mumbai the most attractive OOH advertising destinations in the country.

Rohit Markanday, DGM, Trade Marketing, Adani Wilmar part of OAA Jury for 2023

In OOH News By M4G Bureau - May 15, 2023

“Acknowledgement and appreciation always bring the best out of any individual or a team. What best platform can one get other than OAA,” says Rohit Markanday.

Global consumer spending on media content grew 10.8% to $930.66bn in 2022: PQ Media

In Research By M4G Bureau - May 12, 2023

US remains the largest consumer media and tech market.

Adkom, Blip, Broadsign in pDOOH collaboration

In Digital OOH By M4G Bureau - May 12, 2023

The integration unlocks US roadside inventory that may have previously been difficult to procure due to a fragmented media owner landscape.

Ritu Mittal, Head of Marketing & Digital, Bayer, joins OAA 2023 Jury

In OOH News By M4G Bureau - May 11, 2023

A passionate marketer and experienced business leader, Ritu brings a wealth of experience in brand building, business strategies, marketing, among other verticals.

Khadim India unveils ‘Cholche Khadim Cholbe Khadim’ campaign in Kolkata

In Campaigns By M4G Bureau - May 11, 2023

Showcases the brand’s legacy of six decades in the footwear segment

Billboards highly effective venue in pDOOH advertising: Vistar Media study

In Research By M4G Bureau - May 11, 2023

Advertisers from the retail industry ran the most billboard campaigns that included measurement in 2022, followed by consumer packaged goods (CPG), financial services and telecommunications, the study says.

Ketan Bharati, VP – Global Marketing Operations, Truecaller joins OAA Jury for 2023

In OOH News By M4G Bureau - May 09, 2023

Ketan has a wealth of experience in diverse sectors such as FMCG, telecom, entertainment and broadcasting

PPDS to showcase latest suite of Philips professional displays at InfoComm Asia 2023

In OOH Solutions By M4G Bureau - May 09, 2023

Part of an ongoing expansion and investment into the Asian market, PPDS will exhibit its latest suite of Philips dvLED, interactive displays and digital signage solutions – including the ground-breaking Philips Tableaux Advanced Colour ePaper display

Ashish Morone, SVP & Head – Marketing Communication, HDFC Bank part of OAA 2023 Jury

In OOH News By M4G Bureau - May 09, 2023

A marketing veteran with over 20 years of experience leading some of the biggest brands, Ashish joins the distinguished OAA Jury for 2023 contest.