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6762 News Found
JCDecaux India introduces 2 new innovations at T2 of Kempegowda International Airport Bengaluru
In OOH News By M4G Bureau - June 01, 2023
The new innovations – The360 and Dynamic Lightboxes – offer immersive brand experiences
Minute Maid’s latest campaign stands tall in Gorakhpur
In Campaigns By M4G Bureau - May 31, 2023
The Coca Cola owned beverage company’s latest ad for its honey-infused fruit juice is attracting eyeballs with its ingenious billboard
Ocean Outdoor drives retail and roadside development in Scotland’s OOH market
In Digital OOH By M4G Bureau - May 31, 2023
Ocean is installing two large format full motion screens (5m wide x 7.5m high), working in partnership with Edinburgh St James.
Here's why you should attend the Outdoor Advertising Convention
The annual Outdoor Advertising Convention (OAC) 2023 is the quintessential knowledge and networking platform for Indian OOH industry. India's top specialist agency heads share their perspectives on what OAC means to the industry, and hence WHY attend this convention?
OMIG launches open-source OOH audience measurement framework
In OOH News By M4G Bureau - May 31, 2023
The Outernet Marketing Innovation Group (OMIG) is a regional industry initiative spearheaded by Moving Walls and The Association of Advertising and Marketing Singapore (AAMS)
Mumbai OOH: The New Maximum
In OOH News By Aayush Mohanan - May 31, 2023
The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with a compelling bouquet of outdoor media options. Aayush Mohanan captures the insightful observations shared by leading Mumbai OOH media owners.
JCDecaux acquires Clear Channel businesses in Italy & Spain
In OOH News By M4G Bureau - May 31, 2023
Jean-Charles Decaux, Co-CEO of JCDecaux, says the two independent acquisitions are part of JCDecaux’s selective external growth strategy.
“Investing in OOH media has allowed us to reach wider audiences and create a larger impact”
In Viewpoints By Aayush Mohanan - May 30, 2023
Dhimant Bakshi, CEO, Imagicaa World Entertainment, reflects on the company’s 10-year journey, the challenges and the way forward. Excerpts from an interview with Aayush Mohanan
Udit Mittal, DGM, Tata Motors joins OAA 2023 jury
In OOH News By M4G Bureau - May 30, 2023
Udit is an automotive enthusiast with over 13 years of experience in media planning and buying and has worked for some of the biggest automotive OEMs
Alfalite in distribution agreement with Vitech US Inc. for Latin America markets
In OOH Solutions By M4G Bureau - May 30, 2023
“We are seeing a growing demand for LED panel solutions throughout Latin America,” says Pablo Paludi, Sales Director of the Pro AV division of Vitech US.