For whom the bell tolls?

In Viewpoints By Vasant Jante - June 09, 2023

Vasant Jante, Founder & CEO, VJ Media Works shares his perspectives on the fast-changing Indian OOH agency landscape

Metro rail media – Miles to go

In OOH News By M4G Bureau - June 09, 2023

Metro rail networks make a neat cut for advertising

Airport media: Wings of change

In OOH News By Aayush Mohanan - June 08, 2023

Increasing domestic and international passenger traffic, modernisation of airport infrastructure, rise of Tier 2 cities as new growth centres, and promotion of the UDAN scheme have all contributed to the creation and strengthening of an airport media ecosystem in India that is destined to deliver great dividends to all the participating stakeholders.

Sunteck beautifies Naigaon on World Environment Day

In OOH News By M4G Bureau - June 08, 2023

‘Sustainability is central to Sunteck’, maintains the organisation.

VIOOH launches new real-time platform alongside suite of premium features

In Digital OOH By M4G Bureau - June 08, 2023

VIOOH Trading Manager enables OOH media owners to trade their inventory programmatically with 40 leading DSPs in real time.

Matt Steffenson, Director of Supply, APAC, Vistar Media to address OAC 2023 on pDOOH

In OOH News By M4G Bureau - June 07, 2023

Matt will be sharing his perspectives on the success factors of pDOOH, drawing upon case studies, and the pain-points of media owners and buyers that get addressed.

Broadsign launches static campaigns module on Broadsign Platform

In OOH Solutions By M4G Bureau - June 07, 2023

Broadsign Static Campaigns makes all inventory viewable to the entire team in real-time, and sales teams can input customer campaign criteria into the module and apply filters to instantly view available, relevant inventory.

Armour Digital OOH is ‘Powered By’ sponsor of Outdoor Advertising Convention 2023 to be held in Delhi on July 28-29

In OOH News By M4G Bureau - June 06, 2023

The OOH major’s brand partnership with OAC stems from a deep conviction in leveraging knowledge for business.

British athletes unite as the faces of powerful diversity & inclusion campaign

In Digital OOH By M4G Bureau - June 06, 2023

‘This is What a Level Playing Field Looks Like’ is a call for fairer representation

Wavemaker India retains media mandate for Pernod Ricard India

In OOH News By M4G Bureau - June 06, 2023

The partnership dates back to 2002