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‘Multiple brands leverage roadside DOOH in innovative ways’
In Digital OOH By M4G Bureau - June 30, 2023
Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that conventional large formats provide impact, scale, and ubiquity, while traffic-facing DOOH takes storytelling to a whole new level.
DLF Malls introduces innovative mirrored messages
In Campaigns By M4G Bureau - June 30, 2023
The innovative mirrors combine cutting-edge technology with privacy-focused messaging to create a secure space for women to connect and support each other
Netflix promotes latest season of ‘Black Mirror’ using viewer images
In Campaigns By M4G Bureau - June 29, 2023
The streaming behemoth let users submit their own images to a website which were then used for the campaign.
Caroda, Adform, Trina Marketing launch first pDOOH open auction in South Africa
In Digital OOH By M4G Bureau - June 29, 2023
Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, has launched the first open marketplace in the in-store Digital-Out-Of-Home (DOOH) advertising network in South Africa.
‘DOOH assets draw attention much quicker’
In Digital OOH By M4G Bureau - June 29, 2023
Atul Shrivastava, CEO, Laqshya Media Group points out that buying and planning are taking place as per the client’s wishes and they don’t have an issue with sharing the ad space with other brands as well.
ideacafe.agency crafts unique ‘Fitness Billboard’ for Bajaj Allianz Life Diabetic Term Plan
In Campaigns By M4G Bureau - June 28, 2023
The agency chose one of the busiest junctions of Mumbai – Mahim Causeway -- for the billboard activation; 100+ people volunteered to participate in the activity.
‘Regulatory environment is more friendlier now’
In Digital OOH By M4G Bureau - June 28, 2023
Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this medium, the business prospects will further improve
Dwarika Prasad Uniyal, Pro VC, RV University to address OAC 2023 on talent acquisition & development
In OOH News By M4G Bureau - June 27, 2023
Dr Uniyal will be sharing his perspectives on ‘Building a game-changing talent strategy for OOH’
Aatika Ansari, AGM – Media & Digital, Pernod Ricard India joins OAA 2023 jury
In OOH News By M4G Bureau - June 26, 2023
Aatika brings with her a wealth of experience in consumer first strategies having worked with agencies and brands across various segments
Canara Bank ad jingles amplify the brand’s messaging on Sharma Srishti Synergy operated RDN
In Campaigns By M4G Bureau - June 26, 2023
S Kumar, MD of Srishti Communications says this is a move to maximise the AOOH opportunity