PwC India M&E vertical head Rajib Basu to speak at OAC 2023 in Delhi

In OOH News By M4G Bureau - July 05, 2023

Rajib Basu will be sharing his perspectives on 'What’s attention economy got to do with media: Direction finders for OOH’

‘Static and DOOH media work in tandem’

In Digital OOH By M4G Bureau - July 05, 2023

DOOH gives advertisers the chance to be more creative at a much lesser cost, says Dipankar Sanyal, CEO, Platinum Communications

Ocean Outdoor introduces long form with Headliner network

In Digital OOH By M4G Bureau - July 04, 2023

Agencies and advertisers will have the opportunity to deliver long form creative on DOOH across the UK.

Flux Outdoor CEO Liam Rushforth to speak on the creative potential of DOOH at OAC 2023 in Delhi

In OOH News By M4G Bureau - July 04, 2023

Flux Outdoor is working globally with the world's biggest advertisers and across 250 publishers

'I would love to see outdoor being seen as a reach medium'

In Digital OOH By M4G Bureau - July 04, 2023

Most digital assets are located in prime locations, and being viewed by primarily the same group of people. Hence, that helps with increasing the frequency but not the reach, observes Abhijit Sengupta, CEO, OAP

Ocean Outdoor brings Wimbledon Experience to W12 and SW11 in partnership with Vodafone

In Digital OOH By M4G Bureau - July 03, 2023

Selected tennis highlights will be shown in 13 UK cities

Dr Amit Kumar Jain, Director (Ops & Services), Delhi Metro to address OAC 2023

In OOH News By M4G Bureau - July 03, 2023

Dr Jain will be speaking on the theme of ‘How a growing DMRC network is creating greater advertising opportunities’

McCann wins advertising rights for Air India

In OOH News By M4G Bureau - July 01, 2023

The advertising agency won the rights following an extensive multi-agency pitch

WOO Congress 2024 to be held in Hong Kong

In OOH News By Rajiv Raghunath - July 01, 2023

The Global Congress will be organised during June 5-7, 2024

Mayhew takes Love for Life campaign to Westfield London

In Digital OOH By M4G Bureau - June 30, 2023

Mayhew was a winner in Ocean’s annual digital creative competition