We'll develop the best audience measurement system: Tony Jarvis

In OOH News By Bhawana Anand - January 19, 2015

Tony Jarvis expressed hope that the industry stakeholders will appreciate the urgent need for a common currency and provide due support for its development

UTI Sees a Myriad Of Opportunities In OOH: Gaurav Suri

In Viewpoints By M4G Bureau - January 19, 2015

"Given the nascency of our category (mutual funds), it is only logical for us to fire with all guns to grow the category. This would entail firing with all the armaments, OOH being one such weapon in the armoury,” says Gaurav Suri, Senior Executive Vice President & Head Marketing, UTI Mutual Fund, in conversation with Bhawana Anand. The brand believes assimilation of high-technology and digital interface would make this weapon more powerful communication tool. Edited excerpts of the interview:

'Consolidation will spur industry growth'

In Viewpoints By M4G Bureau - January 16, 2015

C D V Subba Rao, CEO & Director of Prakash Arts, believes that a certain degree of consolidation of OOH business across the country would be interest of the long-term viability of the industry. He adds that as there no real national players, the industry is not able to take a definitive shape.

Tony Jarvis meets with OOH leaders in Mumbai, Kolkata

In OOH News By Nabamita Chatterjee - January 14, 2015

We have got an overwhelming response from the media owners, agencies and brands on this initiative, says Jarvis

COMB releases state-of-the-art audit technology

In OOH News By VJ Media Bureau - January 14, 2015

Canadian Out-of-Home Measurement Bureau (COMB) has launched a state-of-the-art process to synchronise all trading data between its systems and those of its OOH company members

DDB Mudra bags creative mandate for Pan Bahar

In OOH News By Nabamita Chatterjee - January 14, 2015

DDB Mudra North will be providing 360 degree media solutions for the brand including outdoor, print, audio-visual and digital media.

Carat bags IndiaFirst Life Insurance's media account

In OOH News By VJ Media Bureau - January 14, 2015

The account was won in a multi-agency pitch with eight major agencies participating. The mandate is for all media including OOH media.

Wildcraft ropes in Milestone Brandcom to handle OOH media mandate

In Campaigns By Bhawana Anand - January 14, 2015

Milestone also planned and executed Wildcraft's very first OOH campaign aptly titled'Come Alive', which showcases a selection of their gear against beautiful outdoor landscapes.

Times OOH gives HUL's'Brown & Polson' pride of place on Mumbai Metro digital screens

In OOH News By Bhawana Anand - January 13, 2015

The campaign covers 99 networked 55” HD screens. This is the first synchronised digital network executed on any Indian Metro line.

Ambala Division of NR invites EOI for ad rights at stations

In OOH News By Bhawana Anand - January 12, 2015

Interested parties should have a minimum experience of two years in the field of advertising