CASHurDRIVE bags exclusive rights for Meru Cabs advertising

In OOH News By Bhawana Anand - April 22, 2015

Meru Cabs has a consumer base of more than 5 million and offers radio taxi service in 21 key cities that include Mumbai, Delhi, Hyderabad, Bengaluru, Jaipur, Ahmedabad, Chennai Vadodara, Surat, Pune and Kolkata.

Vikram Sakhuja to join Madison Media group as equity partner

In OOH News By VJ Media Bureau - April 22, 2015

An alumnus of IIT Delhi and IIM Calcutta, Sakhuja has over 28 years of experience with Advertisers (P&G, Coca-Cola), Broadcaster (Star TV) and Media Agency (GroupM). His former roles include Global Strategic Development Officer GroupM, Global CEO of Maxus, CEO of GroupM South Asia and Mindshare South Asia.

Vodafone creates a whole new experience for Delhi youth

In OOH News By Bhawana Anand - April 20, 2015

The telecom major created a big impression through the Vodafone HT Youth Nexus festival that engaged some 1.5 lakh students in 40 colleges

Railway Minister Suresh Prabhu to inaugurate OAC 2015 in Mumbai

In OOH News By Rajiv Raghunath - April 20, 2015

Railway Minister will deliver the keynote address on Day 1 of OAC 2015

Lenskart marches on Delhi roads to spread social message

In Campaigns By Bhawana Anand - April 20, 2015

Lenskart promotes eye donation in association with the Transgender and Transsexual community in Delhi. The activity was handled by DDB MudraMax.

IOAA announces competition for OOH media campaign on'Swachch Bharat'

In OOH News By VJ Media Bureau - April 17, 2015

The campaign will be exclusively displayed on OOH media like hoardings and bus shelters all over India during the time they are not booked for commercial advertisements.

56th FEPE Annual Congress to be held in Budapest during June 10-12

In OOH News By VJ Media Bureau - April 17, 2015

The Congress will feature two days of presentations and high calibre speakers from across the world, all of whom will be bringing their unique viewpoints on OOH and wider media and advertising industry insights. The Congress will also have an expo.

Kinetic India bagged 4 awards at Goafest 2015

In OOH News By VJ Media Bureau - April 16, 2015

The OOH major won awards in the'Brand Activation & Promotion - Telecom Products & Services','Ambient Media - Experiential Advertising','Ambient Media - Digital Outdoor' and'Best Use Of Ambient Media' categories

Specialist OOH media agencies now a part of IOAA

In OOH News By VJ Media Bureau - April 16, 2015

The specialist agencies will elect their representatives on the Board of Governors of IOAA

Kanhiya Advertisers bags 23 unipoles in Bathinda city

In OOH News By VJ Media Bureau - April 14, 2015

The outdoor media solutions firm says the unipoles will serve as economical options for advertisers and media owners, particularly at a time when market is highly price-sensitive